The Challenge
Berger-Levrault, a software editor for public administrations, is scaling its digital acquisition engine. You'll own core growth channels—SEO, SEA, site optimization, and analytics—working cross-functionally to drive qualified traffic, leads, and conversions.
Your Mission
Master the tech stack: WordPress CMS, Matomo analytics, and internal TMA processes
Deploy first SEO optimizations from the roadmap and document baseline KPI tracking
Support 2-3 active SEA campaigns with briefs, creative copy, and performance monitoring
Conduct competitive benchmarking across 5+ competitor sites in your vertical
Own SEO performance: grow organic traffic 20-30% YoY and improve keyword rankings for priority terms
Reduce CPA on SEA campaigns through iterative testing and optimization (target: 15% improvement)
Launch 3+ lead magnets and measure conversion lift via CRO analysis
Produce monthly growth dashboard with automated KPI reporting to stakeholders
KPIs You'll Own
Organic Traffic
Monthly sessions from SEO; track growth rate and attribution to specific optimizations.
Cost Per Acquisition (CPA)
SEA campaign efficiency; monitor by channel and adjust bids/creative to optimize spend.
Lead Volume
Qualified leads generated from campaigns and web channels; measure conversion rate to MQLs.
Conversion Rate (CRO)
Landing page and funnel conversion rates; test and iterate to improve ROI.
Tools & Stack
Your Team
Your Manager
Not specified; likely Digital Marketing Lead or Growth Manager
Current Team
Unknown; digital marketing team within Berger-Levrault
New alternance role to backfill or expand acquisition capacity
The Package
Salary
€14K-€22K annual (apprenticeship stipend + potential bonus)
Remote
On-site in Labège, France (no remote flexibility mentioned)
Benefits & Perks
Company Intelligence
Berger-Levrault is a software publisher specializing in solutions for public administrations and local governments. They're transforming their digital presence and scaling acquisition channels to reach new customer segments.
Customers
French public sector (collectivities, administrations)
Culture
Diversity and inclusion as core value, dynamic and challenging environment with emphasis on teamwork and transformation.
Is This Role For You?
- You're completing a Bac+4 marketing digital degree and want real-world execution experience
- You're comfortable with ambiguity and self-directed learning across CMS, analytics, and paid search
- You love data: analyzing KPIs, running A/B tests, and optimizing funnels gets you energized
- You're proactive and detail-oriented; you catch edge cases and document everything
- You need fully remote work or flexible schedule—this is on-site in Labège
- You expect a mentorship-light role; this requires you to own projects end-to-end and learn fast
- You're not comfortable with HTML/CSS basics or willing to upskill in technical SEO
Interview Process
Application
Submit via their candidate portal with CV and cover letter
Phone Screen
First conversation with hiring manager; expect 20-30 min discussion on your digital marketing knowledge and motivation
Second Interview
Remote or on-site meeting; deeper dive into projects, technical skills (WordPress, analytics), and cultural fit
Decision
Receive clear yes/no feedback and next steps (onboarding timeline, alternance contract terms)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.