The Challenge
Believe is one of the music industry's biggest players, and they're looking for you to drive the digital presence of rap, R&B, and Afro artists across their internal labels. You'll own the full stack—from YouTube optimization to TikTok strategy to community management—working directly with Digital Marketing Managers who know the game.
Your Mission
Master SmartLink creation and optimization across all artist releases, ensuring 100% compliance and platform accuracy
Own YouTube upload workflow for 15+ artists (clips, lyric videos, visualizers) with proper SEO optimization
Launch and manage social media content calendar (TikTok, Instagram Reels, Spotify Clips) across 2 labels with minimum 3 posts/week per channel
Audit competitor digital strategy for 5+ competing labels and produce benchmark report with actionable insights
Develop content playbook for artist releases (TikTok strategy, short-form video specs, caption frameworks) adopted by full team
Build and maintain organic monitoring system for artist reputation across YouTube, Instagram, TikTok (track mentions, sentiment, trending audio)
Execute 3+ integrated digital campaigns from ideation through performance analysis, tracking engagement lift vs. baseline
Produce monthly campaign performance reports with clear wins, learnings, and optimization recommendations for next cycle
KPIs You'll Own
SmartLink Click-Through Rate
Track clicks from Believe links to streaming platforms; target >8% CTR across all new releases.
YouTube Channel Growth & Watch Time
Monitor subscriber growth, average view duration, and click-through rate on end screens and cards for artist channels.
Social Media Engagement Rate
Measure likes, comments, shares, saves across TikTok, Instagram, Spotify per post; benchmark against label competitors.
Streaming Platform Performance
Track playlist placements, artist bio click-throughs, follower growth on Spotify, Apple Music, and emerging platforms.
Campaign ROI & Artist Reach
Attribute streams, playlist adds, and certifications back to digital campaigns; calculate cost-per-stream during promotions.
Tools & Stack
Your Team
Your Manager
Digital Marketing Manager (rap/R&B/Afro labels)
Current Team
Team of Digital Marketing Managers covering AllPoints and Morning Glory Music labels
Backfill/Scale - New apprenticeship role to support growing roster of artists
The Package
Salary
€750-€1,050/month
Remote
Hybrid: 1 day/week at school (Monday or Wednesday fixed), 4 days/week on-site in Paris
Benefits & Perks
Company Intelligence
Believe is a major player in the music industry, operating multiple internal labels focused on rap, R&B, and Afro music. With 2,037+ employees globally, they handle distribution, marketing, and artist development for emerging and established artists. The company prioritizes employee growth and artist success as core values.
Team Size
2037
Customers
Rap, R&B, and Afro music artists across AllPoints and Morning Glory Music labels
Culture
Collaborative, artist-centric, digital-first. Emphasis on employee development and creative innovation in music marketing.
Is This Role For You?
- You're in Master 2 with specialization in music, digital marketing, or communications and want hands-on experience at scale
- You're obsessed with TikTok, Spotify, YouTube trends and can spot what's next in rap/R&B/Afro music
- You're comfortable in Photoshop, Premiere Pro, and can execute workflows independently with minimal hand-holding
- You have prior internship or project experience in digital/community management and want to level up in music tech
- You need full-time employment (this is alternance only—Master 2 required, 1 day school/4 days work)
- You're not genuinely interested in rap, R&B, or Afro music; this role requires taste and cultural fluency
- You're not comfortable with visual design tools (Photoshop, Premiere Pro) or prefer strictly strategic work over execution
Interview Process
Initial Screening
CV and portfolio review; confirm Master 2 enrollment and school schedule (must be Monday or Wednesday).
Video Interview
45-min call with Digital Marketing Manager covering: music taste, digital trends awareness, portfolio examples, why Believe.
Practical Task
Short content creation or social media audit assignment; show your eye for trends and ability to execute in Adobe suite.
Final Interview
Meet with team lead; discuss label ecosystem, expectations, and collaboration style; confirm school/work schedule fit.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.