The Challenge
Banque de France needs someone to own their social presence across Twitter, Facebook, Instagram, and YouTube. You'll build community strategy, create content, and measure what actually moves the needle for France's central bank.
Your Mission
Audit current social performance across all platforms and establish baseline metrics (engagement rate, follower growth, sentiment)
Create and publish 60+ pieces of social content (mix of organic posts, video, graphics) following new editorial calendar
Build community management playbook: response times, escalation protocols, moderation guidelines
Deliver first strategic recommendation on channel prioritization and content pillars based on 90 days of data
Grow follower base by 25-40% across primary channels while maintaining engagement rate above 3%
Launch and measure 3 sponsored campaigns with clear ROI tracking and performance reporting
Reduce community response time to <4 hours for all inquiries; track sentiment score monthly
Develop 2-3 video assets per month; measure video engagement vs. static content performance
KPIs You'll Own
Engagement Rate
Comments, shares, and likes as % of followers across all platforms—target 3%+ for banking institution
Community Response Time
Average time to respond to comments and direct messages—aim for <4 hours during business hours
Follower Growth Rate
Net new followers per month across all channels; track organic vs. paid contribution
Content Performance by Type
Video, static image, text-only engagement comparison to optimize future production
Sentiment Score
Monthly brand sentiment tracking across social mentions and comments (positive/neutral/negative %)
Tools & Stack
Your Team
Your Manager
Digital/Marketing Director (not specified)
Current Team
Likely small digital marketing team embedded in larger comms function
New role or backfill—not clearly stated
The Package
Salary
€28K-€35K base
Remote
On-site in Paris, France. Full-time permanent contract.
Benefits & Perks
Company Intelligence
Banque de France is France's central bank (8,810 employees), responsible for monetary policy, financial stability, and banking supervision. They're modernizing their digital presence and community engagement strategy.
Team Size
8810
Customers
French financial institutions, ECB, government
Culture
Socially responsible institution focused on diversity, gender parity, anti-discrimination, and quality work environment
Is This Role For You?
- You're excited about banking/fintech and understand why central banks matter in 2026's monetary landscape
- You've run social accounts and can tie engagement metrics to business outcomes (not just vanity)
- You're fluent in English and French, comfortable writing for institutional credibility
- You can design in Photoshop and edit video—you don't need agency-level skills but can execute independently
- You need remote flexibility or hybrid options—this is 100% on-site in Paris
- You think community management is just posting memes; Banque de France requires strategic thinking and compliance awareness
- You don't have baseline design/video skills—Photoshop mastery is a hard requirement
Interview Process
Initial screening
Phone call to assess English fluency, social media experience, and Photoshop proficiency
Portfolio review
Bring examples of content you've created or campaigns you've managed with performance data
Case study
Likely scenario: develop a 30-day social content plan for a banking/institutional client
Team interview
Meet your manager and colleagues; discuss digital strategy and community values
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.