The Challenge
Balenciaga is redefining luxury marketing in the digital age under new creative direction. You'll own the engine that drives client engagement globally—designing campaigns, managing lifecycles, and building the tools that keep high-value clients coming back.
Your Mission
Master Balenciaga's direct marketing calendar and coordinate first multichannel campaign across regions
Build proficiency in Salesforce Marketing Cloud and the Clienteling app to execute campaigns
Establish weekly reporting cadence on campaign performance metrics (opens, clicks, conversions, AOV)
Support at least 2 lifecycle program updates with relevant content and asset coordination
Own client segmentation strategy and define targets for 3+ major campaign waves
Launch 1-2 clienteling initiatives end-to-end (briefs, translations, asset uploads, regional coordination)
Deliver monthly benchmarking analysis comparing Balenciaga performance vs. luxury competitors
Reduce campaign deployment time by 20% through process improvements and template standardization
KPIs You'll Own
Campaign Engagement Rate
Open rate, click-through rate, and conversion rate across direct marketing channels
Client Retention & AOV Growth
Measure impact of lifecycle programs on repeat purchase rates and average order value by segment
Campaign Deployment Velocity
Time from brief approval to live send across regions (target: 2-3 weeks)
Clienteling Adoption
Usage rates of retail marketing tools and store invitation acceptance by location
Tools & Stack
Your Team
Your Manager
Global Direct Marketing Manager
Current Team
Direct Marketing Coordinator + regional Client Engagement teams + cross-functional (Merchandising, Digital, Ecommerce, Product)
Backfill for growth in global client engagement strategy
The Package
Salary
€18K-€22K base
Remote
On-site, Paris HQ (Île-de-France)
Benefits & Perks
Company Intelligence
Balenciaga, founded in 1917 by Cristóbal Balenciaga and established in Paris in 1937, is a boundary-pushing luxury house defining modern couture through ready-to-wear, accessories, and objets d'art. Under new creative direction (Pierpaolo Piccioli as of July 2025), the brand continues innovating at the intersection of fashion, digital, and social responsibility.
Founded
1917
Customers
High-net-worth individuals and luxury fashion enthusiasts globally
Culture
Boundary-pushing, innovative, digital-forward, socially conscious
Is This Role For You?
- You're obsessed with luxury marketing and want to see how the biggest houses move the needle on client engagement
- You have strong Excel skills and attention to detail—you catch errors others miss
- You're comfortable juggling global stakeholders, regional teams, and external agencies without dropping a ball
- You've managed campaigns before or worked in Salesforce Marketing Cloud (or similar martech)
- You need remote work or flexibility—this is strictly on-site in Paris for the full internship
- You're not fluent in English or struggle to communicate across multicultural teams
- You prefer solo work over constant cross-functional collaboration and last-minute requests
- You lack curiosity about data, metrics, and campaign performance analysis
Interview Process
Initial Screening
Phone or video call with HR/Recruiting to assess English fluency, availability, and luxury industry interest
Assignment
Small case study or campaign brief review to test attention to detail and marketing thinking
Manager Interview
Conversation with Global Direct Marketing Manager about direct marketing experience, tool proficiency (especially Salesforce), and ability to handle ambiguity
Team Panel
Meet with Direct Marketing Coordinator and 1-2 regional Client Engagement stakeholders to assess collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.