The Challenge
AXA France is aggressively expanding its Health & Collective Benefits market presence. You'll own the content engine—from SEO-optimized articles to social campaigns—that drives visibility with distribution partners and new clients across Health and Collective Insurance segments.
Your Mission
Publish 2-3 SEO-optimized articles weekly on AXA Health & Collectives platform, targeting distribution networks with >50% organic traffic from search
Establish baseline performance dashboard tracking article traffic, click-through rates, social engagement, and podcast/video metrics
Create and deploy 15+ social media assets (carousels, posts, videos) across LinkedIn and company channels with documented engagement benchmarks
Master AXA's content guidelines, brand voice, and product positioning through onboarding and hands-on collaboration with 8-person team
Grow organic traffic to published content by 40%+ through applied SEO best practices (keyword research, meta optimization, internal linking)
Develop and execute 2+ integrated content campaigns (articles + social + podcast/video) targeting specific partner segments with measurable conversion lift
Establish yourself as the go-to content owner for Health & Collectives, managing 5+ concurrent projects while maintaining quality and deadlines
Contribute data-driven insights from KPI analysis that inform content strategy evolution and help the team pitch new partnership opportunities
KPIs You'll Own
Organic Traffic Growth
Month-over-month increase in website visitors from search engines to published articles and content hub
Social Engagement Rate
Likes, comments, shares, and click-throughs on carousel posts, videos, and social media content divided by impressions
Content Click-Through Rate
Percentage of readers clicking through from article summaries or social teasers to full content on AXA Health & Collectives site
Publishing Velocity
Number of articles, social assets, and multimedia content pieces published weekly while maintaining quality standards
SEO Ranking Progress
Improvement in search engine rankings for target keywords related to health insurance and collective benefits
Tools & Stack
Your Team
Your Manager
Your tutor/mentor within Direction Technique Notoriété, Innovation et Transformation
Current Team
8-person team focused on Health & Collective Benefits visibility and market growth for AXA France
New alternance role; backfill or expansion not specified
The Package
Salary
€16K-€20K gross/year
Remote
On-site in Nanterre, FR
Benefits & Perks
Company Intelligence
AXA is a global insurance and asset management leader operating across life, health, property & casualty, and wealth management. In France, AXA is expanding its Health & Collective Benefits portfolio to capture new distribution partnerships and corporate clients. The Direction Technique Notoriété, Innovation et Transformation team drives offensive marketing and visibility strategies for these growth segments.
Team Size
21889
Culture
Enterprise-scale InsurTech with structured processes, collaborative team environment, and emphasis on innovation in health/collective benefits markets
Is This Role For You?
- You're in a Master's 2 program (Communication, Marketing, Digital) starting September 2026 and want real-world marketing execution experience
- You thrive writing about complex products (health insurance) in clear, engaging ways for B2B2C audiences
- You obsess over SEO metrics, social engagement, and have a point-of-view on what content actually drives clicks and conversions
- You're autonomous, proactive, and comfortable managing multiple content projects simultaneously without hand-holding
- You fluently speak French and English, and have solid Adobe + Office skills already
- You want pure strategic marketing or brand positioning work—this is 70% execution (writing, publishing, optimizing), 30% strategy
- You prefer remote or hybrid; this is full-time on-site in Nanterre with no flexibility mentioned
- You're uncomfortable with insurance/financial products and have zero interest in learning B2B2C FinTech/InsurTech dynamics
- You lack French language proficiency; internal team communication and content production require fluent French
Interview Process
Initial screening
CV review + phone call with HR to confirm Master's 2 status, availability September 2026, and French/English proficiency
Marketing competency interview
Hiring manager (likely content/marketing lead) discusses your SEO knowledge, content samples, social media strategy understanding, and project management approach
Writing/portfolio review
Submit 2-3 writing samples (articles or social content) and discuss your process for researching, optimizing, and measuring content performance
Team meet + cultural fit
Meet 1-2 team members; discuss how you handle competing priorities, collaboration style, and adaptability in a structured corporate environment
Interested in this role?
Apply now and hear back within days, not weeks.
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