The Challenge
Avizio is Europe's first preventive health platform with 3000+ users across FR/UK/PT and €8M in funding. You'll own all paid acquisition and scale their monthly spend from €50K to €150K+ while maintaining unit economics across 4+ European markets.
Your Mission
Audit current paid channels (Meta, Google, TikTok, YouTube) and establish baseline CAC/ROAS by market
Build and document attribution model across all paid touchpoints with clear performance dashboards
Recruit and onboard first dedicated media buyer to execute daily optimization
Launch creative testing framework with 5+ UGC variations to identify highest-performing angles
3x paid acquisition volume (€50K → €150K/month) while maintaining target CAC across FR/UK/DE/ES
Establish playbook for efficient scaling by market with clear unit economics thresholds
Build predictive LTV model tied to acquisition channel to optimize budget allocation
Achieve 90%+ multi-touch attribution accuracy across paid + organic channels
KPIs You'll Own
CAC by Market & Channel
Track customer acquisition cost across FR/UK/DE/ES and each paid platform to optimize spend allocation
ROAS (Return on Ad Spend)
Measure revenue generated per euro spent on paid to ensure profitable scaling
Monthly Paid Budget Growth
Scale from €50K to €150K+ while maintaining or improving CAC efficiency
LTV:CAC Ratio
Ensure sustainable unit economics (target: 3:1 minimum) across all expansion markets
Attribution Model Accuracy
Measure confidence in multi-touch attribution to inform budget reallocation decisions
Tools & Stack
Your Team
Your Manager
Likely CEO or Co-founder
Current Team
Solo growth function; hiring first media buyer
First dedicated media buyer hire; you're building the acquisition team
The Package
Salary
€80K-€100K base
Equity
BSPCE (French stock options)
Remote
On-site, Paris, Île-de-France
Benefits & Perks
Company Intelligence
Avizio is building Europe's first preventive health platform combining blood work analysis, AI-driven insights, and personalized action plans. With 3000+ active users in France, Portugal, and UK, and integrations with dozens of lab partners, they're backed by €8M+ in funding and aiming to make preventive health the norm across Europe.
Funding
€8M+
Customers
3000+ users across FR/UK/PT; dozens of lab partnerships
Culture
Young, dynamic, sport & wellness-focused
Is This Role For You?
- You've managed €100K+/month paid budgets and scaled DTC or subscription acquisition in multiple European markets
- You're data-obsessed and can move between strategy and tactical execution without losing either
- You've successfully launched and optimized across Meta, Google, and emerging platforms (TikTok, YouTube)
- You can hire and mentor your first media buyer while maintaining hands-on channel management
- You need remote flexibility-this is on-site only in Paris
- You've never managed paid budgets >€100K/month or lack multi-market scaling experience
- You prefer strategic planning over execution; this role requires both
- You're uncomfortable with ambiguity; attribution, team structure, and processes need building from scratch
Interview Process
Screening
Conversation about your largest paid budgets, markets managed, and growth philosophy
Case Study
Walk through a real campaign you scaled: channels, CAC optimization, testing approach, results
Stakeholder Interviews
Meetings with CEO/founder and potential direct reports to assess team fit and vision alignment
Reference Checks
Verification of past growth results and ability to hire/build teams
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.