The Challenge
AVIV is Europe's leading proptech company backed by KKR, commanding millions of monthly users across SeLoger, Meilleurs Agents, and Logic-Immo. You'll define B2B marketing strategy for the entire professional segment (agents, developers, property managers) and drive AVIV France toward capturing 50% of residential GMV by 2030—a rare chance to reshape French real estate at scale.
Your Mission
Map competitive landscape and establish SeLoger's positioning framework vs. competitors for B2B professionals; deliver positioning deck aligned with product roadmap
Audit current B2B customer journey (web, CRM, inbound, sales handoff); identify top 3 friction points and design fixes (landing pages, chatbot, SLAs)
Launch integrated campaign targeting top 20% of real estate agencies (high-GMV accounts) with personalized messaging and activation plan
Build cross-functional marketing roadmap with Sales, Product, and creative teams; secure buy-in on Q2-Q3 campaign calendar
Execute 3+ product launches with full go-to-market motions (positioning, content, sales enablement, adoption tracking); achieve >60% pro adoption targets
Grow B2B community engagement: 2x webinar attendance, 3x LinkedIn follower growth, 1 published proprietary research/benchmark report
Deliver measurable pipeline growth: increase qualified inbound MQLs by 40%; reduce sales cycle by 15% through improved nurture sequences
Establish marketing-to-revenue attribution; model impact of campaigns on GMV growth; present quarterly business reviews to leadership
KPIs You'll Own
B2B Pipeline Contribution (€)
Direct revenue attributed to marketing-sourced leads and campaigns; track MQL → SQL → closed-won with clear SLAs.
Professional Adoption Rate (%)
Percentage of target agencies/pros using new products within 90 days of launch; measures product marketing effectiveness.
Customer Acquisition Cost (CAC)
Fully-loaded cost to acquire a B2B customer; benchmark against industry and lifetime value (LTV) for ROI clarity.
Content Engagement (Clicks, Time, Conversion)
Track email open rates, webinar attendance, study downloads, and conversion back to sales pipeline; optimize by channel.
GMV Market Share (%)
Track SeLoger's percentage of total residential GMV on the vintage segment; ties marketing impact to group ambition (50% by 2030).
Tools & Stack
Your Team
Your Manager
Likely VP Sales or Chief Commercial Officer (CCO) / Regional GM
Current Team
Likely inheriting small core B2B marketing team; will orchestrate wider ecosystem (CRM specialists, events, PR, social media, creative studio)
New role or elevation; backfill depends on org structure
The Package
Salary
€90K-€130K base
Variable
Performance bonus likely tied to pipeline/GMV targets; typical range 20-35% of base
Equity
Possible equity/LTIP given KKR backing and VP seniority; negotiate
Remote
On-site in Paris; travel within France and occasional group HQ trips expected
Benefits & Perks
Company Intelligence
AVIV is Europe's leading proptech company backed by KKR, operating flagship brands SeLoger, Meilleurs Agents, and Belles Demeures. It helps millions of users buy, sell, rent, and value property monthly while empowering real estate professionals with tech, data, and insights. AVIV France is entering a high-growth phase targeting 50% of residential GMV by 2030.
Funding
KKR private equity backed
Customers
Millions of homebuyers/sellers; thousands of real estate agencies, developers, property managers across France
Culture
Fast-moving, data-driven, ambitious; decentralized decision-making with local autonomy
Is This Role For You?
- You've run B2B marketing campaigns (demand gen, product launches, community) at scale in SaaS, marketplaces, or B2B platforms—not just execution
- You're comfortable working cross-functionally (Sales, Product, Ops) and can translate business OKRs into integrated marketing roadmaps
- You thrive in growth-stage orgs where you shape strategy AND own results; metrics and attribution are your native language
- You have 7+ years marketing experience with 3+ years in leadership/strategy roles; VP-level scope is familiar
- You prefer brand/creative work over growth metrics and business outcomes; proptech/real estate feels niche or unglamorous
- You need full remote or flexibility; this role is on-site Paris and requires relationship-building with teams and customers
- You're uncomfortable with ambitious targets or fast iteration cycles; AVIV is targeting bold GMV goals with high execution pace
Interview Process
Recruiter Screen
Confirm growth marketing background, B2B experience, leadership scope; assess interest in real estate tech and Paris on-site commitment
Marketing Director/CMO Conversation
Deep dive on strategic thinking: how you'd position SeLoger to pros, key first 90 days, measurement approach, team philosophy
Chief Commercial Officer / VP Sales Alignment
Discuss business ambitions, sales motion, pipeline targets; how you'll orchestrate marketing to feed sales + drive adoption
Cross-functional Panel (Product, Ops)
Evaluate collaboration style, product acumen, ability to navigate matrix; likely 1 round with 2-3 stakeholders
Final: CEO/Founder or Investor
Strategic fit, vision alignment, leadership presence; sign-off on external hire at VP level
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.