Director, Marketing Strategy.

Job Purpose

• The Director, Marketing Strategy serves as the strategic marketing lead for a defined group of countries—accountable for developing and guiding the country-level marketing strategy and plan. This role functions as the voice of these markets within the broader region and global marketing organization, ensuring that marketing efforts reflect local realities, client and customer needs, and commercial priorities.
• In addition, it plays a critical role in driving growth and innovation in-market, identifying opportunities for new products, value propositions, and customer experience improvements, and leading their development and deployment in close collaboration with business, product, and global teams.
• The ideal candidate brings a strong understanding of market dynamics and deep marketing expertise across B2B and B2B2C. They pair this with business acumen and the ability to lead effective marketing strategy, planning, execution, and performance within a subset of countries in a region.
• This individual acts as a marketing partner to in-country business leaders and cross-functional teams—working closely with global marketing to shape plans, provide local context, and ensure marketing delivers measurable value. The role also supports both B2B and Growth Marketing efforts. For B2B, this includes partnering with commercial teams, influencing positioning, and aligning sales enablement needs. For B2B2C, this role helps ensure global marketing strategies are effectively executed in market—coordinating with compliance, product, and account teams to address regulatory, language, and market-specific needs.
• The role oversees a small team within the region and works collaboratively across global marketing and communications, as well as with other internal stakeholders, to support execution and ensure consistency, quality, and business alignment. Success requires strong leadership and coordination skills, with the ability to connect strategy to execution and drive results across a matrixed environment

Marketing Strategy & Planning (25%)

• Develop and lead the country-level marketing strategy and plan—ensuring alignment with local business goals, stakeholder priorities, and commercial growth opportunities.
• Drive quarterly and annual planning cycles—coordinating with local business leaders to ensure marketing plans reflect key commercial priorities, and partnering with global marketing teams to plan and prioritize workstreams.
• Serve as a key partner to in-country executives, sales, and business development leads—surfacing marketing needs and ensuring local and/or global marketing teams have the context required to develop fit-for-purpose materials.
• Act as a connector between business stakeholders and global marketing teams to support planning, prioritization, and effective resource allocation.
• Ensure in-market plans align with global and regional priorities while maintaining flexibility for local relevance and activation.
• Maintain visibility into marketing activity and performance across the region—providing strategic input, market context, and local implementation coordination where needed.

Growth, Product & Value Proposition Development (20%)

• Identify and lead opportunities for new product development, service innovation, and enhancement of existing solutions based on market needs and customer insights.
• Partner with product, business, and global teams to shape, prioritize, and deploy new offerings in-market.
• Drive the development of differentiated value propositions tailored to local client and consumer needs.
• Support evaluation of business development opportunities, including new partnerships or expansion initiatives.

Customer Experience (CX) & Market Differentiation (10%)

• Lead and coordinate customer experience initiatives within the region, ensuring alignment with global frameworks while adapting to local expectations.
• Identify key customer pain points and opportunities to improve end-to-end journeys.
• Embed customer-centric thinking into marketing, product, and go-to-market strategies.

Regional Insights & Expertise (10%)

• Help gather, shape, and apply marketing-relevant insights across assigned markets—supporting strategic planning, content development, and localization with deep context.
• Serve as a subject matter expert when consumer research is conducted for your respective country/countries—helping guide scope, validate assumptions, and ensure outputs reflect local market realities.
• Support in-region research and insight-gathering related to consumer behavior and market dynamics—particularly where findings inform go-to-market strategy and Growth Marketing activity.
• Maintain a strong understanding of local media consumption trends, consumer preferences, and compliance requirements—providing critical context to regional/global teams to help ensure messaging, content, and delivery are regionally appropriate.
• Stay informed on trade, industry, media, competitor, and B2B dynamics across key markets—and use that insight to guide how Assurant shows up and positions itself in the market.

Sales Enablement & Strategic Positioning (15%)

• Serve as the voice of the market in the planning and development of B2B sales materials—partnering with regional marketing director and global marketing capability teams to ensure content reflects market dynamics, commercial goals, and competitive context.
• Collaborate with executives, business development and account teams to shape long-term positioning strategies that support client retention, growth, and competitive differentiation.
• Provide local input into high-impact sales opportunities, including RFPs—ensuring messaging and positioning reflect the market landscape and resonate with target audiences.
• Take lead on sales and marketing efforts and delivery for respective areas when needed, including but not limited to development of materials, translation support and coordination across teams.
• Leverage sales enablement tools to track usage and engagement for content adapted to your respective area—using those insights to guide ongoing refinement of sales content and tools.
• Support local industry engagement efforts—partnering with country leads and commercial teams to guide Assurant’s presence at key conferences, forums, and trade associations.

Marketing Execution & Delivery (10%)

• Lead execution of marketing plans across the assigned countries—ensuring alignment with business needs, regulatory requirements, and operational timelines.
• Oversee a small in-region team responsible for delivering core marketing activities, including but not limited to campaign deployment, content adaptation, and GTM support.
• Work cross-functionally with global marketing and communications, as well as other internal stakeholders, to bring initiatives to life.
• Monitor marketing activity and key performance indicators to ensure efforts are driving intended outcomes.

Go-to-Market Support & Client Growth - B2B2C (10%)

• Act as a liaison between Growth Marketing and local teams to drive execution with client go-to-market or key growth initiatives.
• Coordinate inputs across local functions (e.g., compliance, product, account teams) to ensure go-to-market activities or campaigns are strategic, effective and compliant
• Help drive and shape local rollout plans, timing, and client engagement approach in partnership with local teams
• Lead content adaptation, legal review, and deployment coordination for B2B2C efforts, providing translation support when needed.

Required Experience, Skills, And Knowledge

• Bachelor's degree in Marketing, Communications, Business Administration or other related field required
• 10+ years of progressive marketing experience, including regional or cross-functional leadership
• Demonstrated success developing and delivering effective marketing strategies and campaigns—translating business goals into actionable plans with measurable impact
• Practical knowledge of digital marketing and analytics tools, with ability to interpret performance data and inform decisions
• Experience managing marketing projects across teams and time zones, including coordination with external vendors or agencies
• Strong collaboration skills and a solutions-oriented mindset—able to navigate ambiguity and drive alignment across functions
• Excellent project management, communication, and organizational skills
• Self-starter with strong personal initiative—comfortable leading independently and driving work forward in a matrixed, fast-paced environment
• English fluency required—both written and verbal

Required Experience, Skills, And Knowledge

• Experience supporting marketing across multiple countries, regions, or diverse market contexts
• Advertising agency, marketing agency, or Fortune 500 experience preferred
• Prior experience in financial services, insurance, or other regulated industries
• Proven expertise in marketing strategy and planning within complex or matrixed organizations
• Experience guiding marketing-related research and applying insights to strategy and planning
• Experience managing marketing budgets and expenses
• Familiarity with sales enablement, marketing productivity, analytics and performance tools

If no application deadline is provided, this role may be a pipeline requisition, and we'll continue to collect applications on an ongoing basis, or there is no requirement for this information in the location where the role is posted.

Any posted pay range considers a wide range of compensation factors, including candidate background, experience, and work location, while also allowing for salary growth within the position.

Helping People Thrive in a Connected World

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What’s the culture like at Assurant?

Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 15 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Company Overview

Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

Equal Opportunity Statement

Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.

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