The Challenge
Asseti is the intelligence platform powering asset operations for the world's largest real estate owners. You'll architect the entire growth engine—campaigns, enrichment, automation, analytics—that sources and converts enterprise accounts at scale.
Your Mission
Audit and document current growth tech stack; identify 3-5 critical gaps in campaign infrastructure, data pipelines, or automation
Design and launch first full-funnel experiment (inbound OR outbound) with clear success metrics and reporting dashboard
Build HubSpot data model for enterprise ABM: custom objects, lifecycle stages, lead scoring logic, and core integrations
Deploy 2 AI-powered agents (account research, lead enrichment) using Claude Code to reduce manual research overhead
Own end-to-end growth infrastructure connecting demand gen, prospecting, enrichment, outbound, CRM, and analytics into single system
Establish repeatable playbook: 3+ successful campaigns (inbound/outbound/ABM/lifecycle) with documented conversion lift and pipeline contribution
Build predictive lead scoring model and account prioritization system that identifies high-value targets and improves sales efficiency by 25%+
Create self-serve analytics dashboard and monthly growth reporting cadence; enable GTM team to run experiments independently
KPIs You'll Own
Pipeline Generated ($ and count)
Total qualified pipeline sourced, enriched, and moved through your growth engine
Campaign ROI
Cost per pipeline dollar and cost per qualified lead across all channels (inbound, outbound, ABM)
Win Rate (by segment/cohort)
Conversion rate from MQL → SQL → Opportunity → Closed-Won, broken down by account tier and campaign source
Enrichment Accuracy
Percentage of accounts and contacts with validated intelligence; impact on outreach response rates
Sales Efficiency (Sales Engagement)
Time to first touchpoint, meeting booking rate, and deal velocity from your qualified pipeline
System Uptime & Automation Health
% of workflows running without error; agent performance and data sync success rates
Tools & Stack
Your Team
Your Manager
GTM Leadership (VP Growth or Chief Revenue Officer implied)
Current Team
GTM team composition not specified; you'll work directly with GTM leadership
New role - building core growth function
The Package
Salary
$120K-$150K base
Remote
On-site in Denver, CO; FULL_TIME
Benefits & Perks
Company Intelligence
Asseti is the platform for asset intelligence and operations used by world's largest real estate owners. They turn fragmented asset data into a single source of truth, automating condition detection, repair prioritization, and cost forecasting at scale. The company is building the operational backbone for enterprises managing massive property portfolios.
Customers
World's largest real estate owners / enterprise portfolio managers
Culture
Systems-thinking, AI-native, outcome-focused; expects you to own the growth machine end-to-end
Is This Role For You?
- You think in systems and love owning the full funnel—not just one piece of growth
- You're hands-on with HubSpot and comfortable building workflows, custom objects, and API integrations
- You ship fast using AI (Claude Code, agents) as a core part of your workflow, not an afterthought
- You have 5-7 years in growth, demand gen, or growth ops; you've built or scaled at least one successful growth motion
- You get energized by measurable outcomes: you obsess over conversion lift, pipeline contribution, and ROI
- You're a generalist marketer who prefers running campaigns over building systems; this role is 80% engineering, 20% strategy
- You've never worked with HubSpot or CRM infrastructure at depth—onboarding will be slow
- You need flexibility: this is Denver on-site, full-time, no remote
- You're uncomfortable with AI tools and prefer traditional workflows; Claude Code and agents are core to this role
Interview Process
Screening
GTM or Growth Ops lead reviews your growth engineering background, HubSpot experience, and AI tool familiarity
Technical Deep Dive
Walk through a growth system you've built: architecture, integrations, key metrics, what you'd do differently
System Design Challenge
Design an end-to-end growth engine for Asseti: how would you source, enrich, nurture, and convert enterprise accounts?
GTM Leadership Conversation
VP/Chief Revenue Officer discusses vision, priorities, and how you'd partner to scale the growth machine
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.