The Challenge
Amplitude is the leading digital analytics platform trusted by thousands of companies to understand user behavior and drive growth. You'll own the entire growth function at a critical inflection point—building the strategy, team, and playbooks that accelerate revenue and market expansion.
Your Mission
Audit current growth motion across all channels (product-led, sales, marketing, partnerships) and identify quick wins for Q1 revenue acceleration
Define and socialize a 12-month growth strategy aligned with company OKRs, with clear attribution models and accountability
Build or restructure the growth team—identify gaps, hire key roles (demand gen, product marketing, growth analyst), and establish cross-functional workflows
Establish baseline KPIs for CAC, LTV, payback period, expansion revenue, and win rates by segment
Execute 2-3 major growth campaigns (demand generation, ABM, product expansion) with measurable revenue impact and >3x ROI
Optimize product-led growth motion: increase free-to-paid conversion by 15%+ and reduce time-to-value
Build repeatable sales playbooks for enterprise and mid-market segments; establish predictable pipeline generation
Launch or revamp partner program strategy; identify and activate 10+ strategic partnership opportunities for channel expansion
KPIs You'll Own
Monthly Recurring Revenue (MRR) Growth Rate
Track month-over-month and year-over-year MRR growth as primary revenue health indicator
Customer Acquisition Cost (CAC) & CAC Payback Period
Monitor CAC by channel and payback period; target sub-12 month payback for profitability
Free-to-Paid Conversion Rate
Measure product-led growth effectiveness; benchmark against SaaS standards (2-5%) and optimize for expansion
Net Revenue Retention (NRR)
Track expansion revenue and churn; target >120% NRR for sustainable growth
Win Rate & Average Deal Size by Segment
Monitor sales efficiency metrics; identify high-leverage segments and refine targeting
Tools & Stack
Your Team
Your Manager
CEO or Chief Revenue Officer
Current Team
Likely 3-8 person team (demand gen, product marketing, potentially one analyst or ops person)
Backfill + expansion; you'll need to hire demand gen lead, product marketing manager, possibly growth analyst
The Package
Salary
$180K-$250K base
Variable
Likely 20-30% bonus tied to revenue/growth targets
Equity
Standard VP equity package (0.25%-0.75% depending on funding stage)
Remote
Hybrid | San Francisco-based, expect 3 days/week in office
Benefits & Perks
Company Intelligence
Amplitude is the #1 digital analytics platform for product-driven companies. Built on composable CDP and activation capabilities, Amplitude helps thousands of enterprises and mid-market companies understand user behavior, optimize digital experiences, and drive revenue. Strong product-market fit, recurring revenue model, and growing enterprise customer base.
Founded
2012
Team Size
300
Funding
Series D (Sequoia, Bessemer, Matrix, others)
Customers
Slack, Adobe, Yahoo, Priceline, Clearco—500M+ events/day
Culture
Product-obsessed, data-driven, fast-moving. Heavy emphasis on customer success and measurable outcomes.
Is This Role For You?
- You've scaled growth from $0-$50M+ ARR or managed growth function at a B2B SaaS unicorn—you know how to build repeatable engines
- You're comfortable being CEO of growth: owning the P&L, setting strategy, hiring, and executing across channels simultaneously
- You thrive in ambiguity and can balance long-term strategy with short-term revenue needs
- You live in data—you fluently read dashboards, build attribution models, and make decisions based on metrics, not gut
- You're product-minded and can influence without authority; you partner well with product and engineering teams
- You're a pure demand gen specialist or performance marketer looking for a narrow lane—this role requires strategic breadth
- You need 6+ months to 'understand the market' before making moves—Amplitude is ready for day-one action
- You avoid difficult conversations or people decisions; you'll need to make hiring/firing calls quickly and confidently
- You're not data-literate or skeptical of analytics; this role demands rigor and measurement obsession
Interview Process
Recruiter Screen (30 min)
Discuss your growth background, strategy chops, and fit for the scope
VP of Sales/Revenue (45 min)
Deep dive on growth motion, past campaigns, metrics, and how you'd work with sales
Product & Engineering Lead (45 min)
Product strategy conversation—how you'd partner on PLG, onboarding, and roadmap prioritization
CEO/Founder (45 min)
Vision-setting conversation; your growth thesis for Amplitude over 18-24 months
Peer/Team Member (30 min)
Culture fit conversation with existing growth or product team member
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.