The Challenge
IOPE—Amorepacific's innovation-led skincare brand—is scaling in the U.S. market and needs a strategic marketing leader to own brand strategy, retail partnerships, and product launches. You'll bridge global brand DNA with local market execution, driving both awareness and revenue.
Your Mission
Audit current U.S. brand positioning, competitive landscape, and retailer perception; deliver market assessment with 3–5 actionable growth opportunities
Map and optimize all retail/channel marketing workflows; establish KPI dashboard tracking campaign performance, retailer sell-through, and brand health metrics
Lead go-to-market strategy for Q2 product launch (or next hero franchise initiative); own creative brief, retailer alignment, and promotional calendar
Establish cadence with Sales, Creative, and Digital teams; clarify decision rights and campaign approval workflows to eliminate bottlenecks
Execute 2–3 major brand campaigns across retail, e-commerce, and owned channels; hit or exceed brand awareness and consideration targets by 15–20%
Develop annual brand and seasonal marketing plans (aligned with global strategy); secure stakeholder sign-off and secure budget allocation
Drive retailer co-op marketing strategy; negotiate and activate promotional calendars with key partners (Sephora, Ulta, regional chains, etc.)
Build data infrastructure to track campaign ROI, channel performance, and consumer insights; deliver monthly reporting to leadership with trend analysis and recommendations
KPIs You'll Own
Campaign Performance (Awareness, Engagement, Conversion)
Track brand lift, click-through rates, and sales uplift tied to retail and e-commerce campaigns.
Retailer Sell-Through & Inventory Velocity
Monitor product movement and sell-through rates across key retail partners to assess marketing effectiveness.
Launch Success Metrics (Revenue, Market Share)
Measure new product launch performance against revenue targets and competitive share gains.
Brand Health Tracking (NPS, Consideration, Loyalty)
Track brand perception, consumer intent, and repeat purchase behavior via quarterly research.
Marketing Efficiency (Cost per Acquisition, ROI)
Calculate ROI and cost-per-acquisition across campaigns and channels to optimize spend allocation.
Tools & Stack
Your Team
Your Manager
VP or Director of Marketing (U.S. region or global)
Current Team
Collaborative matrix: Creative team, Communications/PR, Digital/E-commerce, Sales, Retail partnerships, Global marketing stakeholders
New role or backfill (likely backfill given launch momentum)
The Package
Salary
$130K-$160K base
Variable
10–20% performance bonus tied to campaign KPIs and launch targets (typical for beauty brand management)
Remote
100% on-site in New York City Metropolitan Area
Benefits & Perks
Company Intelligence
IOPE is Amorepacific's premium skincare brand, rooted in advanced bioscience and cutting-edge skin research. The brand competes in the high-performance skincare category alongside Estée Lauder, SK-II, and other luxury players. Amorepacific is a South Korean beauty conglomerate with global presence and multi-billion-dollar revenue.
Customers
Direct-to-consumer and retail (Sephora, Ulta, department stores, e-commerce)
Culture
Innovation-first, data-driven, collaborative, global but locally accountable
Is This Role For You?
- You've led 2+ major brand campaigns or product launches in beauty, skincare, or premium consumer goods—and can tie them to revenue or market share wins
- You're fluent in retail partnerships: you've negotiated co-op funds, built retailer marketing calendars, and managed multi-stakeholder alignment across Sales, Creative, and channel teams
- You're analytical but creative: you obsess over KPIs and data, but you also have an eye for brand storytelling and compelling consumer experiences
- You thrive in matrix environments: you're comfortable moving fast, owning ambiguity, and collaborating across global (Korea-based) and local (U.S.) teams without constant hand-holding
- You're looking for a pure strategic role: this job is 50% strategy, 50% execution—you'll own timelines, asset delivery, and bottleneck-breaking with retailers and internal teams
- You need remote flexibility: this is on-site in NYC. No exceptions.
- You don't care about beauty or skincare: passion for the category is a stated requirement, and it matters in interviews and day-to-day credibility with stakeholders
Interview Process
Phone screen
Hiring manager 30-min call: brand marketing background, beauty industry experience, and motivation for IOPE.
Campaign case study
Prepare one launch or campaign you led: challenge, strategy, execution, results, and what you'd do differently. 45 min presentation + Q&A.
Retail & stakeholder management
Scenario-based interview: how you'd handle a retailer request conflict, a launch delay, or a cross-functional misalignment. 45 min.
Stakeholder panel
Meet VP of Marketing, Creative Director, and Sales lead. Deep dive on strategy, brand philosophy, and cross-functional collaboration. 60 min.
Final offer stage
Compensation review, role clarity, and onboarding timeline with HR.
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Roles similares
Growth Product Manager
FullEnrich • Remote
Head of Growth
Awen • Paris, US
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.