The Challenge
AMI is a 22-year-old global meeting services agency serving Fortune 500 clients across 70+ countries. You'll own their tradeshow and field marketing strategy, turning industry events into qualified pipeline for their sales team while representing the brand as a key ambassador.
Your Mission
Plan and execute flawless presence at 2-3 priority industry tradeshows; nail booth logistics, collateral, and pre-event comms
Map AMI's ideal customer profile (pharma, biotech, healthcare, Fortune 1000) and identify 5-8 high-ROI events for year-one calendar
Build repeatable post-event follow-up playbook with BD team; establish baseline conversion metrics from event attendance to qualified meetings
Audit and optimize HubSpot setup for event lists, email nurture flows, and event performance tracking
Execute 4+ major tradeshows/events with documented ROI; track marketing-influenced pipeline and cost-per-opportunity generated
Launch 2 integrated field marketing campaigns (email + social nurture + event content) targeting priority accounts; measure engagement and pipeline impact
Establish monthly reporting cadence showing event performance, pipeline contribution, and optimization recommendations to leadership
Refine targeting and messaging based on 6 months of event data; increase qualified lead-to-meeting conversion rate by 15%+
KPIs You'll Own
Marketing-Influenced Pipeline ($)
Total pipeline value attributed to field marketing activities and events in a given period.
Cost Per Qualified Opportunity
Total field marketing spend divided by number of qualified opportunities generated and passed to sales.
Event Attendance to Meeting Conversion Rate (%)
Percentage of booth visits or event interactions that convert to scheduled sales meetings within 30 days.
Email Nurture Engagement (Open & Click Rate)
Pre and post-event email campaign performance to measure content relevance and audience interest.
Event ROI Multiple
Pipeline generated divided by total event cost (booth, travel, collateral, staffing); target 3-5x.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP of Marketing or Chief Marketing Officer
Current Team
Sales/Business Development team, Creative Director, Operations team
New role or backfill not specified
The Package
Salary
$65K-$85K base
Remote
On-site (United States)
Benefits & Perks
Company Intelligence
American Meetings, Inc. (AMI) is a global meeting services agency with 22+ years of experience delivering bespoke solutions for Fortune 500 clients across 70+ countries. They specialize in corporate events, tradeshows, and meeting logistics for clients in pharma, biotech, healthcare, and enterprise sectors.
Customers
Fortune 500 companies in pharma, biotech, healthcare, and corporate sectors
Is This Role For You?
- You've run tradeshows or field marketing campaigns that directly generated qualified pipeline and you can prove the metrics
- You thrive in fast-paced, multi-stakeholder environments where you're managing dozens of moving pieces simultaneously
- You're equally comfortable writing marketing copy, coordinating logistics, and working a booth as a brand ambassador
- You have B2B experience in pharma, biotech, healthcare, or enterprise-and understand their buyer journey
- You're fluent in HubSpot (or ready to become fluent fast) and comfortable building light automation workflows
- You need deep creative input on assets-this role executes creative direction, not sets strategy
- You're looking for 100% remote work; this role is on-site with significant travel to events
- You haven't tracked event ROI or marketing-influenced pipeline before and aren't obsessed with measurement
Interview Process
Phone Screen
Align on role expectations, field marketing background, and tradeshow experience
Hiring Manager Interview
Deep dive into past event campaigns, metrics, and how you've supported sales pipeline
Team Panel or Case Study
Work through a hypothetical event strategy scenario; meet Creative Director and/or BD stakeholders
Offer
Offer and negotiation
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.