The Challenge
Airwallex is a $8B fintech unicorn serving 200k+ businesses globally. You'll own end-to-end content strategy across payments, spend management, and embedded finance—building a content engine that drives pipeline and shapes how the world sees unified financial infrastructure.
Your Mission
Audit existing content landscape across all platforms and products; identify gaps, performance bottlenecks, and opportunity areas for pipeline impact
Define and socialize comprehensive content strategy aligned to product launches and demand generation roadmap; secure stakeholder buy-in from growth, product, and sales
Build or assess current content team structure; identify hiring needs and establish initial 90-day production roadmap for quick wins
Implement 2-3 AI tools into content workflows (ideation, drafting, personalization); measure efficiency gains vs. baseline
Launch 3+ content campaigns (case studies, product guides, webinar series) tied to measurable pipeline contribution; hit content production SLAs
Scale team to full capacity; establish editorial calendar, QA processes, and cross-functional approval workflows that allow team to ship 2x current volume
Achieve measurable engagement and SEO lift: grow organic traffic to content hub by 40%+, increase content engagement rate (shares, clicks, time-on-page)
Develop and track content ROI metrics; tie content output to SQLs, pipeline, and win rates by content type and audience segment
KPIs You'll Own
Content-Influenced Pipeline ($)
Revenue attributed to content touchpoints across buyer journey; measure by campaign, format, and audience segment.
Organic Traffic Growth (%)
Month-over-month increase in visitors to content hub and blog; segment by product line and geography.
Content Engagement Rate (%)
Click-through, time-on-page, shares, and scroll depth; benchmark by content type (blog, video, whitepaper, case study).
Content Production Velocity
Pieces published per month by format; measure output quality alongside quantity.
Team Utilization & Efficiency
Hours spent per content asset; track AI tool adoption and time saved month-over-month.
Tools & Stack
Your Team
Your Manager
VP/Chief Marketing Officer or Head of Growth (not specified in JD)
Current Team
Content creators, editors, and strategists (exact headcount not provided; implies 3-6 person team)
Expansion role; building out content team capacity to support scale
The Package
Salary
$180K-$220K base
Equity
Likely offered; company is $8B private unicorn
Remote
On-site, San Francisco, CA
Benefits & Perks
Company Intelligence
Airwallex is a unified payments and financial platform for global businesses, serving 200k+ companies including Brex, Rippling, Navan, and SHEIN. Backed by T. Rowe Price, Visa, Mastercard, Sequoia, and others, the company is valued at $8B and operates across 26 offices globally with 2,000+ employees.
Team Size
2000
Funding
$8B valuation; backed by T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, Lone Pine Capital
Customers
200,000+ businesses including Brex, Rippling, Navan, Qantas, SHEIN
Culture
Founder-like energy, builder mentality, first-principles thinking, fast execution with good judgment, AI-native, collaborative, end-to-end ownership
Is This Role For You?
- You've scaled content operations at a B2B SaaS or fintech company from 0-to-1 or 1-to-10; you know how to build systems that ship at volume without sacrificing quality
- You're fluent in tying content to pipeline and revenue; you live and breathe content ROI metrics and can navigate ambiguity to prove impact
- You're comfortable managing and coaching a team; you thrive in collaborative, cross-functional environments (growth, product, sales, design)
- You're AI-curious and eager to integrate LLMs and automation into your workflows; you see AI as a multiplier for team productivity, not a threat
- You have a strategic bone; you can balance the 3-month sprint with the 3-year vision, and you communicate with clarity and conviction
- You view content as 'brand storytelling' divorced from business metrics; this role is fundamentally tied to pipeline and revenue contribution
- You're a solo operator who struggles to delegate, coach, or build systems; you'll be managing a team and scaling output, not writing every piece yourself
- You need remote flexibility or prefer work-from-home; this is on-site in San Francisco with expectation of collaboration and presence
Interview Process
Recruiter screen
Background, motivation, content and growth marketing experience, familiarity with fintech or B2B SaaS
Hiring manager (Head of Growth or CMO)
Deep-dive on content strategy, team building, metrics and ROI, AI integration, cross-functional collaboration
Take-home or case study
Likely a content audit, strategy brief, or sample campaign proposal tied to Airwallex's products and audience
Panel or cross-functional interviews
Conversations with product marketing, growth, sales, and/or design leads to assess collaboration fit
Executive or final round
Leadership alignment on vision, culture fit, and career trajectory
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.