The Challenge
Adobe's Creator portfolio (Firefly, Photoshop, Lightroom, Premiere) needs a growth leader who can orchestrate cross-application expansion and lifecycle management at scale. You'll drive user and revenue expansion across millions of creators by building viral loops, optimizing omnichannel journeys, and integrating generative AI into core workflows.
Your Mission
Map current user journeys across Firefly, Photoshop, Lightroom, and Premiere; identify top 3 cross-app integration opportunities with highest expansion potential
Audit existing LCM infrastructure (email, push, in-app, SMS, ASO, Google Play) and establish baseline metrics for engagement and retention
Align Engineering, Product, and Marketing on unified growth objectives; establish weekly cross-functional growth ops cadence
Design and launch initial A/B testing framework for acquisition funnel optimization with target of 10+ concurrent tests
Launch 2-3 integrated cross-application workflows leveraging Firefly AI; measure lift in secondary product adoption and DAU
Build and operationalize omnichannel LCM strategy; increase user retention rate by 15% through evergreen engagement campaigns
Establish product-led growth loops (sharing, referrals, asset remixing); track virality coefficient and impact on CAC reduction
Deploy enterprise marketing automation infrastructure improvements; reduce campaign deployment time by 40% and increase personalization coverage to 80% of user base
KPIs You'll Own
Cross-App Adoption Rate
Percentage of Photoshop/Lightroom/Premiere users who activate Firefly features within 30 days of release.
User Retention (D30/M1/M3)
Cohort-based retention tracking engagement impact of LCM interventions across Creator portfolio.
CAC (Cost of Acquisition)
Blended customer acquisition cost across web and mobile; track impact of PLG loops and viral mechanisms.
Monetization Lift
Revenue per user (ARPU) and conversion rate improvements from optimized user journeys and LCM campaigns.
Growth Operations Velocity
Number of multivariate tests deployed weekly and time-to-insight on experiment results.
Tools & Stack
Your Team
Your Manager
VP/SVP of Product Marketing or Chief Marketing Officer (assumed)
Current Team
Cross-functional: Engineering, Product, Outbound Product Marketing, Growth Operations analysts
New role or significant backfill to lead growth strategy expansion
The Package
Salary
$220K-$280K base
Variable
Likely 20-30% performance bonus tied to growth KPIs
Equity
Stock options (standard for Director-level at Adobe)
Remote
On-site in New York, NY; no remote flexibility mentioned
Benefits & Perks
Company Intelligence
Adobe is the global leader in digital experience solutions, powering creative work for emerging artists to Fortune 500 brands. The Creator portfolio (Photoshop, Lightroom, Premiere, Firefly) serves millions of professionals and hobbyists. This is a strategic role within one of Adobe's highest-growth segments.
Founded
1982
Team Size
24000
Funding
Public (NASDAQ: ADBE)
Customers
Millions of creators; enterprises and agencies
Culture
Mission-driven innovation culture; commitment to diversity and equal opportunity
Is This Role For You?
- You've led 12+ years in growth, product marketing, or product management-with proven track record scaling multi-product ecosystems to mass-market adoption
- You're obsessed with user journeys, lifecycle management, and omnichannel activation; you speak fluent marketing automation and A/B testing
- You thrive orchestrating cross-functional teams (Engineering, Product, Marketing) around unified growth metrics and moving fast
- You understand mobile and web deeply; you've driven acquisition, retention, and monetization strategies that moved the needle on real revenue
- You need remote flexibility-this is on-site NYC only
- You're uncomfortable with high-velocity experimentation and ambiguity; this role requires shipping fast and learning from data
- You lack hands-on experience with enterprise marketing automation, LCM infrastructure, or product-led growth mechanics
Interview Process
Recruiter Screen
Confirm growth leadership background, multi-product experience, and on-site commitment
Director-Level Hiring Manager Interview
Deep dive on cross-app growth strategy, LCM expertise, and vision for Creator portfolio expansion
Cross-Functional Panel (Product, Engineering, Marketing)
Assess collaboration style, growth operations rigor, and ability to align teams around metrics
Case Study / Growth Strategy Presentation
Present growth strategy for one Adobe Creator product; outline acquisition, retention, and monetization levers
Executive Alignment Round
Conversation with VP/SVP stakeholder on strategic priorities and reporting structure
Ready when you are
Interested in this role?
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Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.