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Group Marketing Manager, Acute MCS and Digital Health

  • $140K - $180K
  • Pleasanton
  • Semi-senior
  • On-site
  • Full time
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Salary

$140K - $180K

Location

Pleasanton

Setup

On-site

Posted

2 months ago

Medical DeviceProduct ManagementDigital HealthAI/MLOn-Site$140K-$180KManager

The Challenge

Abbott's Heart Failure division is hunting for a leader to own the commercial strategy and product lifecycle of their CentriMag Acute MCS system while building next-gen digital health experiences powered by AI. You'll drive both the hardware roadmap and cloud platform strategy that directly impacts patient outcomes.

Your Mission

First 3 Months
1

Develop deep market intelligence on acute circulatory support competitors, clinical workflows, and hospital economics; present competitive positioning brief

2

Map current CentriMag product lifecycle stage and identify 3-5 product enhancement opportunities validated with 10+ KOL interviews

3

Audit existing digital health platform capabilities and define feature/infrastructure gaps for next-gen AI-integrated experience

4

Build cross-functional stakeholder map (R&D, Medical Affairs, Sales, Commercial) and establish monthly steering committee cadence

By 6 Months
1

Launch CentriMag product enhancement roadmap with prioritized features, timelines, and commercial impact projections

2

Define and socialize comprehensive digital health platform strategy including cloud architecture, AI integration approach, and 18-month build plan

3

Execute market expansion analysis for acute MCS adjacent segments; present business case for 1-2 new opportunities

4

Deliver go-to-market strategy and sales enablement materials (training, messaging, pricing) that increase adoption velocity by 20%+

KPIs You'll Own

CentriMag Revenue Growth %

Year-over-year or quarter-over-quarter revenue trajectory for acute MCS product line against market baseline.

Digital Platform Adoption Rate

Percentage of eligible hospitals/clinicians actively using new digital health portal or cloud features.

Product Lifecycle Milestones On-Time %

Delivery rate of planned enhancements and launches against committed timelines.

KOL Engagement & Validation Score

Frequency of validated customer requirements incorporated into product roadmap vs. roadmap items.

Sales Enablement Lift

Change in deal velocity, average deal size, or win rate post-launch of new messaging and training materials.

Tools & Stack

Salesforce (CRM)Tableau or similar (analytics/BI)Jira or Asana (product roadmap management)Slack (collaboration)Cloud platforms (AWS, Azure, or GCP)AI/ML frameworks (mentioned but not specified)Hospital information systems (HIS) or EHR integrations

Your Team

Your Manager

Not specified; likely Heart Failure Division VP or SVP

Current Team

Cross-functional matrix: R&D, Medical Affairs, Sales, Commercial teams; likely 5-15 direct reports or heavy matrixed influence

New role or significant backfill; high-visibility position

The Package

Salary

$140K-$180K base

Variable

Likely 15-25% annual bonus tied to product revenue and commercialization milestones

Equity

Stock options/RSUs typical for Abbott manager-level roles (not specified)

Remote

On-site, Pleasanton, CA (Heart Failure Division headquarters)

Benefits & Perks

Free or subsidized medical coverage via Health Investment Plan (HIP) PPO
Excellent 401(k) retirement plan with high employer match
Tuition reimbursement and FreeU bachelor's degree completion benefit
Student debt payoff assistance (Freedom 2 Save program)
Career development and international mobility within Fortune 500 company
Recognition as best place to work for diversity, working mothers, and female executives

Company Intelligence

Abbott is a global healthcare conglomerate with 115,000 employees serving 160+ countries. They develop life-changing medical devices, diagnostics, nutritionals, and medicines across the full healthcare spectrum. The Heart Failure division focuses on diagnosis, monitoring, and management solutions including acute mechanical circulatory support systems.

Team Size

115000

Funding

Public company (ABT on NYSE)

Customers

Hospitals, cardiologists, heart failure specialists, patients

Culture

Named one of Fortune's most admired companies; recognized as great place to work globally with strong diversity and inclusion focus

Is This Role For You?

For You If
  • You have 5-8+ years in medical device product management or growth marketing with hands-on experience owning product P&L
  • You speak fluently about cloud architecture, AI/ML product integration, and data infrastructure (not just theoretical knowledge)
  • You're comfortable operating in regulated, high-stakes healthcare environments and translating clinical evidence into commercial strategy
  • You have proven cross-functional leadership chops-you can influence R&D, sales, and C-suite without formal authority over all of them
  • You're energized by owning the full lifecycle: strategy through commercialization, not just one phase
Won't Work If
  • You need remote flexibility or hybrid work; this is hard on-site in Pleasanton, CA
  • You're coming from pure SaaS/B2C and uncomfortable with healthcare regulatory, clinical evidence, and 12-24 month product cycles
  • You want a narrow IC role; this requires hands-on leadership across product, commercial, and digital teams simultaneously
  • You're allergic to matrix organizations or cross-functional politics; Abbott's size and structure demand strong stakeholder management

Interview Process

1

Initial Screening

HR phone screen covering background, motivation, and Abbott fit; expect questions on medical device experience and AI/cloud familiarity

2

Hiring Manager Deep Dive

1-2 hour conversation with division leader on product strategy, market analysis, and commercial acumen; bring a competitive positioning framework

3

Peer Panel

Conversations with R&D, Medical Affairs, and Sales leads; expect technical and cross-functional collaboration scenarios

4

Executive Presentation

Present a 20-30 min analysis of acute MCS market opportunity and recommended digital health platform roadmap to VP/SVP level

5

Final Executive Interview

Conversation with Heart Failure Division VP or higher on long-term vision, organizational fit, and career expectations

Ready when you are

Interested in this role?

Apply now and hear back within days, not weeks.

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