Director, CPG Shopper Marketing

WHO IS 7 BREW…

7 Brew is a rapidly expanding drive through beverage experience with over 600+ locations across 38 states in the US. We are one of the fastest-growing QSR brands in the world, with plans to open more domestic locations in 2026.

We're passionate about crafting delicious and unique beverages while providing a fast and friendly customer experience. We believe in creating a vibrant and energetic work environment where our team members can thrive and grow.

Our mission is to cultivate kindness one tasty drink at a time.

WHAT’S BREWING IN THIS ROLE...

The Director CPG Shopper Marketing will build and lead 7Brew’s end-to-end shopper marketing and commercial activation strategy, bringing CPG trade and retail marketing disciplines to 7 Brew. This role is responsible for architecting the full marketing growth system—from strategy and capability design to activation, measurement, and continuous optimization—driving measurable traffic, conversion, frequency, and loyalty across a rapidly scaling footprint. The person will define the strategy, operating model, tools, and performance management needed to scale a modern shopper-centric marketing approach. This role will also manage all 3rd party agencies supporting outreach and activation activities in retail while interfacing with cross-functional and marketing roles at 7 Brew.

THE FLAVOR YOU ADD...

Shopper Growth Strategy

• Build the company’s 3-5 year shopper marketing vision and roadmap for prioritized channels and customers.
• Translate over-arching brand strategy into retailer-specific activations that drives conversion and repeat.
• Create a clear framework for where and how we win at shelf and online.
• Establish KPIs for measuring success and prioritize investments to maximize ROI.

Category Management Excellence

• Leverage consumer insights, market data, and retailer analytics/requests to enhance category performance and optimize product placement and assortment.
• Lead retailer-driven category planning, assortment strategy, merchandising solutions, and shelf optimization to drive incremental sales.

Retail Activation That Drives Velocity

• Own pricing, retailer promotions (internal), trade spend, resets, and annual planning as well as all out-of-store brand/product marketing activations.
• Oversee all in-store programs: displays, POS, merchandising tools, sampling, seasonal programs, and promotions.
• Drive execution w/ marketing partners: launches, merchandising, velocity programs, and expansion into new doors/regions.
• Partner with Sales, Customers and Agencies to support resets, expansions, and new account launches.
• Develop customer-specific plans that strengthen retailer partnerships.

Omnichannel & Digital Shelf Leadership

• Ensure seamless integration between in-store and digital activation and out-of-store integrated brand/product building activities (including integrations with 7 Brew stands when appropriate).
• Partner on retailer media networks (Walmart Connect, Kroger Precision Marketing, Target Roundel, Amazon, etc.).
• Improve digital shelf performance: content, conversion drivers, retail media alignment.
• Help bridge the gap between brand marketing and commerce performance.

Trade & Investment Discipline

• Oversee shopper marketing budgets and ensure strong return on spend.
• Work with Sales + Finance to improve trade efficiency and promotional ROI.
• Build reporting systems that connect activation to incremental sales.

Process (& Team) Builder

• Establish planning calendars, activation playbooks, and execution standards.
• Create alignment across Sales, Brand, Supply Chain, and Finance.
• Work strategically with 3rd party agencies to drive success metrics.
• Bring structure — without slowing the startup speed.
• Lead and grow the CPG marketing function as the company scales and build a team as needed.

MUST-HAVE INGREDIENTS...

• 10+ years in shopper marketing / trade marketing within CPG
• Proven experience leading shopper strategy for major retail accounts.
• Strong commercial acumen — you understand velocity, margin, trade, and retailer economics.
• Experience scaling brands across grocery, convenience, mass, club, ecommerce, and specialty.
• Comfort working in a high-growth, evolving environment.
• Ability to think strategically and execute tactically.
• Executive presence — able to influence internally and with retail partners.
• Experience managing a team of direct reports and 3rd party agencies.

Why Join 7 Brew?

At 7 Brew, you’ll be part of one of the fastest-growing QSR brands in the U.S. We offer opportunities for career development, a supportive team culture, and the chance to make a difference while having fun at work.

If you’re excited to join a team that values kindness, speed, and great drinks—we’d love to hear from you!