The Challenge
7 Brew is scaling fast-600+ locations across 38 states with aggressive 2026 expansion planned. You'll architect their entire shopper marketing and retail activation engine from scratch, bringing CPG discipline to a rapidly growing QSR brand.
Your Mission
Map current shopper marketing landscape: audit existing retailer activations, trade spend, and retail partnerships to establish baseline performance
Define 3-5 year shopper marketing vision and KPI framework aligned with 7 Brew's CPG and retail channel priorities
Build operating model: establish team structure, agency partnerships, reporting systems, and tools stack needed to scale activations
Secure cross-functional alignment on shopper marketing roadmap with Sales, Finance, and brand marketing leadership
Launch integrated retailer-specific activation plans for top 5 retail partners (Walmart, Kroger, Target, Amazon, etc.) with clear conversion and frequency targets
Optimize digital shelf performance across retailer media networks and owned channels; implement unified content and conversion measurement
Execute first major retail reset or expansion program demonstrating incremental sales lift and ROI on trade spend
Establish monthly performance dashboards tracking shopper conversion, repeat purchase, velocity, and trade ROI across channels
KPIs You'll Own
Trade Spend ROI
Measure incremental sales generated per dollar of promotional and merchandising investment across retail partners.
Shopper Conversion Rate
Track conversion lift from activations (displays, promotions, digital shelf) vs. baseline by retailer and channel.
Purchase Frequency
Monitor repeat purchase rate among activated shopper segments; measure lift from loyalty and retention programs.
Retail Door Expansion
Count new retail locations opened and percentage of category sold-in across Walmart, Kroger, Target, and regional chains.
Digital Shelf Performance
Monitor conversion rates, search visibility, and content quality scores across retailer e-commerce and media networks.
Tools & Stack
Your Team
Your Manager
Not specified; likely CMO or VP Marketing
Current Team
Team composition not detailed; you'll likely build or lead existing shopper marketing team
New role building CPG shopper marketing function from ground up
The Package
Salary
$180K-$220K base
Remote
On-site in Springdale, AR; full-time
Benefits & Perks
Company Intelligence
7 Brew is a rapidly expanding drive-through beverage QSR with 600+ locations across 38 states. One of the fastest-growing QSR brands in the world, with aggressive 2026 expansion plans. Mission: cultivate kindness one tasty drink at a time.
Customers
QSR beverage consumers; retail wholesale to Walmart, Kroger, Target, Amazon
Culture
Vibrant, energetic work environment; passion for delicious beverages and fast, friendly customer experience
Is This Role For You?
- You've led CPG shopper marketing, trade marketing, or retail activation at scale-you know how to work with Walmart, Kroger, Target, and Amazon
- You speak fluent retail: category management, trade spend ROI, promotional mechanics, digital shelf, and retailer media networks
- You thrive building things from zero-you're comfortable architecting operating models, team structures, and measurement systems
- You're comfortable on-site in Springdale, AR and want to roll up sleeves on execution while thinking strategically
- You've only done brand marketing or demand generation-shopper marketing and trade discipline are core to this role
- You need fully remote work; this is on-site in Springdale, AR
- You're risk-averse or uncomfortable scaling rapidly in a fast-growth QSR environment
Interview Process
Initial Screen
Phone call with recruiting or hiring manager; discuss CPG/shopper marketing background and QSR experience
Case Study or Work Samples
Walk through past shopper marketing activations, retail partnerships, or trade spend optimization projects; discuss metrics and results
Director/Executive Interview
Deep dive with CMO or VP Marketing on vision for 7 Brew's shopper marketing roadmap, retail strategy, and operating model design
Cross-functional Panel
Conversations with Sales, Finance, and brand marketing leadership to assess collaboration fit and understanding of how shopper marketing drives business
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.