The Challenge
3Shape is hunting for a strategic leader to co-pilot their France operation-someone who can orchestrate marketing, sales excellence, and team development simultaneously. You'll own the commercial playbook while building a high-performing marketing org from the ground up.
Your Mission
Audit current marketing stack, CRM capabilities, and sales processes; identify quick wins for pipeline acceleration
Establish KPI dashboards for revenue, lead generation, and team performance across marketing and commercial functions
Develop 90-day alignment document with Country Manager on annual business plan, target segments, and campaign roadmap
Conduct team intake meetings and assess skill gaps; design first training/development initiatives for marketing team and customer academy
Launch 2-3 integrated digital campaigns targeting key customer segments with measurable MQL and SQL targets
Build and operationalize customer academy program; track adoption, completion rates, and ROI on training
Implement CRM discipline across sales org; establish lead scoring, nurture workflows, and sales-marketing SLA
Deliver quarterly business reviews showing revenue impact, pipeline growth, and team development metrics to leadership
KPIs You'll Own
Monthly/Quarterly/Annual Revenue Targets
Direct P&L accountability for hitting country-level sales goals.
Lead Generation Volume & Quality
Track MQLs, SQLs, and conversion rates across digital campaigns and content initiatives.
Digital Campaign Performance
ROI, CTR, cost-per-lead, and attribution across paid, organic, and email channels.
Content Management Velocity
Published assets, engagement metrics, and content-driven pipeline contribution.
KOL/Partner Engagement
Influencer/key opinion leader program performance and customer advocacy metrics.
Team Development & Retention
Training completion rates, skill assessments, promotion readiness, and team satisfaction scores.
Customer Academy Adoption
Enrollment, completion rates, certification pass-through, and customer satisfaction with training programs.
Tools & Stack
Your Team
Your Manager
Country Manager (France)
Current Team
Marketing and product specialists team (size TBD)
Backfill or expansion-team composition to be clarified during interview process
The Package
Salary
$120K-$160K base
Remote
On-site, Île-de-France, France
Benefits & Perks
Company Intelligence
3Shape is a global software and hardware company (dental/healthcare tech focus based on industry context). They operate with country-level P&L centers, requiring strong local marketing and commercial execution. This France role is a strategic growth lever for the organization.
Culture
Celebrates human diversity; values high performance, accountability, and results-driven teamwork.
Is This Role For You?
- You've led marketing + commercial teams in B2B SaaS and know how to build both demand generation and sales enablement engines
- You're fluent in English AND French-non-negotiable for this France-based leadership role
- You thrive in a co-leadership dynamic; you can partner closely with a Country Manager and translate strategy into execution
- You're data-driven and comfortable building dashboards, tracking KPIs, and making decisions based on metrics, not gut feel
- You've scaled a customer academy, training program, or educational content initiative with measurable ROI
- You see marketing as a cost center, not a revenue driver-this role is explicitly tied to hitting revenue targets
- You're uncomfortable with on-site work in France or unwilling to relocate/commute to Île-de-France
- You lack real experience managing teams or prefer individual contributor roles; this is a VP-level people leadership position
Interview Process
Screening Call
Recruiter or Talent Manager: Background, motivations, French language fluency confirmation, availability.
Marketing + Commercial Strategy Interview
Deep dive on your approach to aligning marketing with sales, building campaigns, and driving pipeline growth.
Team Leadership & Culture Fit
Case study or discussion on how you've built, developed, and scaled teams; culture and values alignment.
Country Manager / Executive Interview
Strategic conversation on co-leadership model, expectations, business plan priorities, and organizational vision.
Final Offer Stage
Compensation, start date, onboarding plan, and role clarifications.
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.