CRM Marketer (Part-time Contractor) - Global Commerce & Retention

🏢 About Us We are The Real Group (TRG), a commerce media company specializing in fashion, lifestyle, and sneakers across North America and Europe.

As of 2025, we have achieved over ₩82B KRW (~$60M USD) in GMV, powered by:

Realry, a global fashion search and price comparison platform Sneakers123, a global sneaker inventory network StylMatch, a creator-driven commerce network

Through our proprietary programmatic infrastructure (dailyclicks.net), we connect high-intent fashion consumers with brands, building the next-generation commerce media network.

We are now taking the next step: Building our own Ad Exchange layer, benchmarked against Moloco, Criteo Commerce Grid, Taboola, and Connexity/Realize.

Role: CRM Marketer🔨 Responsibilities

• Own the global CRM framework by defining customer segments across multiple markets (North America, Europe, Asia) and operating an integrated customer data pipeline.
• Define, track, and report CRM KPIs including LTV, retention rate, reactivation, churn, engagement, and loyalty metrics.
• Plan and execute CRM campaigns throughout the customer lifecycle (activation, onboarding, retention, cross-sell/up-sell, win-back).
• Build and scale automated omnichannel communication flows across email, SMS, push notifications, web push, in-app messaging, and rewards triggers.
• Evaluate, implement, and operate CRM and marketing automation platforms while ensuring proper localization by market.
• Develop segmentation logic, lifecycle user journeys, and CRM experimentation frameworks including A/B testing and multivariate testing.
• Implement behavior-triggered and real-time CRM workflows leveraging customer actions and zero/first-party data.
• Analyze campaign performance (ROI, ROAS, ARPU, retention uplift, etc.) and drive insights and strategic improvements.
• Maintain CRM data integrity and ensure compliance with data governance and privacy regulations.

Collaborate cross-functionally with Product, UX/UI, Engineering, Data Science, Partnerships, and International Ops teams to align CRM strategy with product roadmap and user experience.

• Lead localization of messaging, incentives, and reward structures based on regional customer behavior and cultural insights.
• Manage loyalty/points programs and continuously optimize reward mechanics.
• Leverage qualitative and quantitative signals, including NPS, user feedback, and social listening, to improve customer experience.

Stay on top of latest CRM trends including AI-powered targeting, predictive retention modeling, and automation technologies, and guide internal adoption. Drive efficient resource planning across budget, platforms, and operational capacity to optimize CRM performance.

✅ Qualifications

3+ years of experience in CRM, retention, or marketing automation roles. Proven experience operating in global markets (North America, Europe, Asia) or within a global consumer product/platform. Strong analytical skills with proficiency in Excel, SQL, GA4, Looker Studio, or similar analytical tools. Hands-on experience with CRM and automation tools such as Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, Iterable, or similar platforms. Strong English communication skills for cross-team collaboration.

🗓️ Preferred Experience

Degree in marketing, business, communications, statistics, or related field. Experience in fashion, e-commerce, marketplace, or D2C brands. Experience scaling CRM in a fast-growing startup or global organization. Strong problem-solving mindset and data-driven decision making. Comfortable working cross-functionally with diverse, international teams.

🧠 Mindset

Leverages AI aggressively to improve output and efficiency Thinks like an engineer, structured, data-driven problem-solving Executes with speed and ownership Takes full responsibility for outcomes, not just tasks Comfortable operating in high-intensity, high-growth environments Motivated by performance-driven compensation

🎁 Benefits

Performance-based bonus program

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