Lo que harás
Top Skills and Years of Experience:
- Bachelor's degree in information systems or related field or equivalent work experience.
- 3 years' experience with Zoho product suite, specifically the CRM, Campaigns, Backstage, and Analytics modules (specific module experience is needed)
- Experience designing, developing, testing, and implementing customizations in the Zoho product suite using the Data Enriched Language for the Universal Grid Environment (Deluge) scripting language. (3+ years)
- Experience designing, developing, testing, and implementing customizations in Zoho utilizing the Java development environment. (3+ years)
- Experience building files in XML (Extensible Markup Language) based on defined standards. (3+ years)
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.
Email marketingMarketing automationSegmentationCustomer journey mappingA/B testing
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