CRM & Loyalty Lead

About Us:   Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation.   Showpo was established in Sydney in 2010 from our Founder & CEO Jane Lu's garage. Forward to now, we have disrupted the traditional retail model, are a global fashion destination and one of Australia's home grown true global success stories. We pride ourselves on empowering women worldwide and being one of Australia's largest and most successful social media brands.   The Role   The CRM & Loyalty Lead will own the strategy and execution of Showpo’s conversion funnel support flows, and customer lifecycle marketing programs -  email, SMS, App Push, Loyalty Program, and personalisation - across AU, US, & UK. This role will drive retention, loyalty, and revenue growth by optimising flows, campaigns, and segmentation, while ensuring Showpo’s loyalty program evolves to meet customer expectations across multiple global markets. You'll be deep in Klaviyo and Yotpo day to day, and you'll be one of the clearest voices of our customer inside the business - Showpo's tone is distinctive, and getting it right across markets and cultural moments matters as much here as the platform and data work.

Day to day, you will:

• Lead global CRM strategy and execution across email, app push and SMS in AU, NZ, US and UK, with a strong focus on retention, new customer onboarding, loyalty and personalised post-purchase journeys

• Own the Klaviyo platform end to end - flows, segmentation, testing, deliverability, reporting and testing cataog managment

• Manage and optimise Showpo Society, our loyalty programme, across AU, NZ, US and UK

• Communicate tiering structures, rewards and exclusive experiences clearly across CX to drive retention and advocacy

• Drive personalised customer journeys across Showpo’s website, cart, and checkout stages using Nosto

• Own reporting on CRM and loyalty KPIs: open/click rates, revenue, deliverability, churn, CLTV, repeat purchase and loyalty redemption

• Own and evolve Showpo's tone of voice across every CRM touchpoint, ensuring copy reflects the brand and resonates with the customer in each market

Who are you?

• 4+ years experience in Digital or CRM roles in retail/ecommerce

• Proficiency in Klaviyo, email automation platforms, and customer segmentation

• Strong analytical skills with ability to interpret data and translate insights into actionable strategies

• Experience with A/B testing methodologies and campaign optimisation

• Excellent written communication skills for email copywriting and campaign development

• Experience setting up CRM strategies and lifecycle flows from scratch

PERKS!

• Live for fashion? You’ll love working for Australia’s largest social media fashion brand that was founded locally and is expanding globally. The list is growing, but here are some of the things you will enjoy:

• Our embedded culture of Think Big, Get S**t Done and Have Fun gives everyone the ability to make a massive impact across the entire organisation. We are a fun team with a high-growth hustle

• Flexible working environment

• Huge staff discounts across Showpo and over 50 amazing brands on site including: rollas, Alias Mae, Levis, Dr Martens, Superga and A Brand

• Celebration is part of our core DNA from social events, to cruises on the harbour, to costume parties and Karaoke. We work hard and celebrate connecting as a team

• Opportunities to find purpose and give back through volunteering and hosted presentations from our charity partners with workplace giving and donation matching supported

• Dog friendly office & Breakfast Bar

• Education, Wellness and Lunch & Learn Programs

• Company wide I S**t Rainbow Awards - Reward & Recognition Program - come and celebrate your colleagues with bubbles every Friday!

Are you the CRM & Loyalty Lead we're looking for?! Click apply to find out more...