VP, Retention & LTV

Accountabilities:

• Own end-to-end LTV performance as the primary KPI, defining and executing the lifecycle and retention strategy to continuously improve customer value and repeat purchase behavior.

• Build and operationalize advanced segmentation and personalization systems to ensure highly relevant messaging across all lifecycle stages and channels.

• Embed AI-driven workflows into lifecycle marketing, reporting, creative production, and optimization processes to increase team efficiency and output.

• Lead, mentor, and scale a team including Director-level and senior lifecycle leaders, raising performance standards and ownership across all functions.

• Expand and test new retention and engagement channels beyond traditional email/SMS, including direct mail, WhatsApp, and social messaging platforms.

• Partner cross-functionally with ecommerce, CX, performance marketing, and brand teams to align retention strategy with broader growth objectives.

• Support subscription and loyalty initiatives by improving cancellation flows, save strategies, and membership value propositions.

Requirements:

• 12+ years of experience in retention, lifecycle marketing, loyalty, or subscriber growth, including 5+ years in senior leadership roles managing multi-layered teams.

• Proven experience in VP, Senior Director, or equivalent roles within high-growth DTC subscription businesses.

• Demonstrated track record of materially improving LTV, retention, or subscription performance at scale with measurable business impact.

• Deep expertise in subscription platforms such as SKIO, Recharge, or Ordergroove, and strong hands-on experience with tools like Klaviyo and Postscript.

• Practical experience using AI in production environments to automate workflows, reporting, segmentation, or lifecycle optimization.

• Experience building or scaling loyalty and membership programs with a strong understanding of program economics and customer engagement design.

• Strong strategic thinking with the ability to operate at both high-level vision and detailed execution.

• Excellent communication skills with a bias toward clarity, prioritization, and outcome-driven leadership.

Benefits:

• Competitive base salary range of $225,000-$250,000 depending on experience.

• Comprehensive health, dental, and vision insurance coverage for employees and families.

• Generous paid time off and flexible remote-first work environment.

• Access to company wellness perks and free product subscription benefits.

• Strong emphasis on work-life balance alongside high-performance expectations.

• Opportunity to work in a fast-scaling environment with significant ownership and impact.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1