Lo que harás
Accountabilities:
Lead the end-to-end management of large-scale email and SMS campaigns, ensuring seamless execution and alignment with customer lifecycle and segmentation strategies.
Develop and implement advanced audience targeting initiatives using customer data, behavioral insights, and predictive analytics to improve engagement and conversion outcomes.
Monitor campaign performance through KPI analysis, continuously testing and optimizing strategies to maximize click-through rates, conversion metrics, retention, and recurring revenue growth.
Conduct thorough quality assurance processes to ensure flawless campaign delivery and quickly resolve technical issues related to marketing platforms and integrations.
Perform competitive research to identify opportunities related to messaging, promotional strategies, audience segmentation, and campaign timing.
Utilize marketing automation and CRM platforms such as Klaviyo, HubSpot, Attentive, Google Analytics, and related technologies to generate actionable insights and improve campaign effectiveness.
Analyze customer and campaign data across multiple channels to identify trends, uncover opportunities, and support long-term growth initiatives.
Serve as the primary point of contact for client accounts, maintaining strong relationships through regular communication, strategic presentations, and executive-level stakeholder management.
Partner closely with commercial teams by providing strategic guidance, supporting sales initiatives, participating in client demos, and helping identify high-potential opportunities.
Requirements
Minimum of 3 years of experience in technical email marketing, preferably within eCommerce or agency environments.
Strong expertise with email and SMS platforms such as Klaviyo, Attentive, Postscript, HubSpot, Mailchimp, or similar marketing automation solutions.
Demonstrated success managing lifecycle marketing programs with measurable business impact and revenue-driving results.
Solid understanding of digital marketing principles, customer journey optimization, segmentation strategies, and omnichannel marketing best practices.
Strong analytical capabilities with experience interpreting campaign performance data and translating findings into actionable recommendations.
Excellent verbal and written communication skills, with the confidence to present strategic recommendations to senior leaders and executive stakeholders.
Exceptional organizational and project management abilities, capable of handling multiple priorities in a fast-moving environment.
High attention to detail and a proactive approach to problem-solving, with the ability to work independently and navigate ambiguity effectively.
Strategic, collaborative, and innovative mindset with a strong commitment to continuous improvement and team success.
Comfortable working remotely and spending extended periods using computer-based tools and technologies.
Benefits
Competitive annual salary ranging from $95,000 to $105,000.
Comprehensive medical, dental, and vision insurance plans for employees and eligible family members.
Monthly internet reimbursement to support remote work expenses.
Unlimited paid time off policy, promoting flexibility and employee well-being.
Thirteen fully paid company holidays each year.
Opportunity to work in a highly collaborative, growth-oriented, and people-focused environment.
Meaningful community engagement initiatives and opportunities to contribute to charitable programs.
Remote opportunities available for candidates residing in eligible U.S. states
How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.