Especialista em Automação de CRM | Marjo

Accountabilities:

• Create, configure, monitor, and continuously optimize automated CRM journeys using Xtremepush.

• Manage events, triggers, webhooks, and integrations to ensure reliable execution of automated customer flows.

• Develop and refine customer segments based on behavioral, transactional, and other relevant data.

• Analyze CRM and customer data to identify performance gaps, optimization opportunities, and new automation possibilities.

• Monitor the performance of automated journeys and propose improvements to increase engagement and campaign effectiveness.

• Collaborate with BI and Product teams to connect customer data, product behavior, and CRM initiatives.

• Troubleshoot issues within automated flows and integrations, ensuring campaigns operate accurately and consistently.

• Contribute to a data-first CRM culture by using insights and experimentation to continuously improve customer communications.

Requirements:

• Practical professional experience with CRM automation, lifecycle campaigns, or related customer engagement activities.

• Hands-on experience with CRM platforms and automated customer journey tools, preferably Xtremepush.

• Good technical understanding of webhooks, JSON, events, triggers, APIs, and flow logic.

• Ability to analyze data and translate findings into actionable improvements for CRM journeys and segmentation.

• Strong data-first mindset, with a focus on testing, optimization, and measurable outcomes.

• Ability to work collaboratively with BI, Product, and other cross-functional teams.

• Strong problem-solving skills and attention to detail when working with integrations and automated workflows.

• Comfortable working independently in a remote environment and taking ownership of CRM automation initiatives.

• Intermediate SQL knowledge is a plus.

• Curiosity and willingness to continuously explore new tools, approaches, and opportunities for CRM optimization.

Benefits:

• Fully remote work arrangement in Brazil.

• Full-time opportunity under a PJ contractor model.

• Monthly compensation of R$3,500 to R$5,000, depending on experience and qualifications.

• Opportunity to work hands-on with CRM automation, behavioral data, integrations, and personalized customer journeys.

• Exposure to cross-functional collaboration with BI and Product teams.

• Opportunity to develop expertise in marketing automation and data-driven CRM strategies.

• Dynamic environment focused on continuous experimentation and optimization.

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