Analista de CRM Sênior

Accountabilities:

• Identify new business opportunities within client portfolios by understanding needs, behaviors, and potential for expansion of services.

• Maintain proactive daily communication with clients through meetings, email, and messaging channels, ensuring strong relationship management.

• Develop and nurture strategic client relationships focused on satisfaction, retention, and long-term value creation.

• Drive adoption and increased usage of CRM platforms and marketing products, improving engagement and customer success outcomes.

• Design, execute, and facilitate workshops to educate clients on best practices and effective use of CRM tools.

• Manage and support special projects in collaboration with internal operational and strategic teams.

• Monitor client performance metrics daily, ensuring CRM strategies are aligned with business goals and performance indicators.

• Develop weekly and monthly performance reports with actionable insights on campaigns, usage, and customer behavior.

• Build and apply CRM strategies focused on segmentation, personalization, RFV, LTV, and lifecycle marketing optimization.

• Implement control groups and measurement methodologies to evaluate campaign effectiveness and optimize resource allocation.

• Conduct LTV analysis to identify high-value customers and recommend strategies to maximize retention and revenue.

• Design and optimize multichannel CRM campaigns aligned with customer behavior and segmentation strategies.

• Track CRM KPIs such as retention, churn, engagement, and conversion, proposing continuous improvements.

• Collaborate with marketing, data, and BI teams to ensure alignment between CRM strategies and business objectives.

• Deliver detailed performance reports with insights into customer behavior and campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communication, or related fields.

• Previous experience managing client portfolios and working in strategic customer-facing roles.

• Strong knowledge of digital marketing, CRM campaigns, and performance-driven strategies.

• Familiarity with CRM practices including CRO, loyalty programs, and customer lifecycle marketing.

• Strong analytical skills with the ability to interpret data, metrics, and performance indicators.

• Ability to identify business opportunities through data-driven insights and customer behavior analysis.

• Strong communication and relationship-building skills for working with clients and internal teams.

• Experience working in a home office or remote environment is a plus.

• Proactive mindset with strong organizational skills and focus on results and continuous improvement.

Benefits

• Flexible remote work model (home office).

• Health and dental insurance plans.

• Life insurance coverage.

• Meal and food allowance.

• Childcare assistance benefit.

• Day off on birthday.

• Wellness platforms and gym access (Wellhub).

• Mental health and coaching support platforms.

• Language learning and education incentives.

• Certification and professional development support.

• Performance-based bonus and profit-sharing (PLR).

• Flexible working hours with multiple schedule options.

• Home office support allowance and work equipment assistance.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1