The Challenge
DaVita Kidney Care needs a CRM leader to build enterprise-scale lifecycle marketing across patients, physicians, and enterprise audiences. You'll own the Salesforce ecosystem and drive measurable engagement, conversion, and retention in a highly regulated healthcare environment.
Your Mission
Audit current Salesforce Marketing Cloud setup, identify gaps in segmentation and automation capability, and document roadmap priorities
Establish governance framework for data, consent, and compliance across all CRM programs working with Privacy and Legal teams
Build out team structure, define roles across lifecycle marketing, marketing automation, and analytics disciplines
Launch one high-impact lifecycle program (patient engagement or physician nurture) using existing Salesforce capabilities to prove value
Execute full Marketing Cloud optimization including enhanced personalization rules, behavioral triggers, and A/B testing protocols
Develop and implement audience segmentation strategy leveraging clinical and engagement data across 3+ distinct personas
Build integrated reporting dashboard tracking engagement rate, conversion lift, retention metrics, and ROI across all CRM channels
Scale team capabilities: hire 2-3 key roles (automation specialist, lifecycle strategist), establish agile sprint cadence, deliver 5+ optimized journey programs
KPIs You'll Own
Email engagement rate by segment
Track open, click, and conversion rates across patient, physician, and enterprise journeys to measure CRM effectiveness.
Lifecycle conversion rate
Monitor conversion outcomes (appointment booking, referral acceptance, retention) attributed to CRM touchpoints.
Audience size and health
Track addressable audience growth, list quality, opt-in rates, and data compliance metrics across all segments.
Marketing automation velocity
Measure program launch speed, number of active journeys, and automation coverage vs. manual campaign spend.
Salesforce platform adoption
Track internal user adoption, data quality scores, and integration health across CRM ecosystem.
Tools & Stack
Your Team
Your Manager
Likely VP of Marketing or Chief Marketing Officer
Current Team
Team size to be determined; currently managing external agency and technology partner relationships
Growth opportunity - building out lifecycle marketing and marketing automation disciplines
The Package
Salary
$180K-$220K base
Remote
On-site in Denver, CO (2000 16th Street)
Benefits & Perks
Company Intelligence
DaVita Kidney Care is a major dialysis and renal care provider in the US healthcare system. They operate hundreds of clinics serving patients with kidney disease and work with physicians to manage patient relationships at scale.
Customers
Patients with kidney disease, physicians, enterprise health systems
Culture
Mission-driven healthcare provider with emphasis on compliance, data governance, and care quality
Is This Role For You?
- You've built and scaled CRM or lifecycle marketing programs at Director level managing 8+ person teams
- You're deep in Salesforce Marketing Cloud and can translate business strategy into platform architecture decisions
- You thrive in regulated industries (healthcare, fintech, insurance) and understand compliance, consent, and data governance
- You can balance strategic vision with hands-on execution—you'll own roadmap AND unblock technical blockers
- You need 100% remote work or flexibility—this is on-site in Denver
- You're uncomfortable working in healthcare regulatory constraints or have limited experience in compliant environments
- You lack direct Salesforce Marketing Cloud hands-on experience or haven't managed multi-disciplinary teams
Interview Process
Recruiter screen
Background, CRM experience, and role fit
Hiring manager conversation
Deep dive on Salesforce expertise, team leadership approach, and healthcare experience
Panel interview
Meet with VP Marketing, Head of Analytics, and compliance/privacy lead to assess cross-functional alignment
Case study or scenario
Present CRM strategy for a specific patient or physician lifecycle challenge
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.