The Challenge
Brightspeed is upgrading rural broadband infrastructure across 20 states, backed by Apollo Global Management. You'll own the entire customer communication engine in Salesforce Marketing Cloud, building automated journeys that drive retention and lifecycle value for their fiber-optic expansion.
Your Mission
Audit current SFMC implementation and data architecture; identify 3+ optimization opportunities for email deliverability and campaign performance
Build 2-3 new automated customer journey templates in Marketing Cloud covering post-purchase onboarding and retention triggers
Establish email KPI dashboard (open rate, click-through, unsubscribe, deliverability) and define baseline metrics for ongoing optimization
Document SFMC configuration standards, data extension mappings, and campaign naming conventions for team scalability
Increase email deliverability rate by 5-10% through list hygiene, authentication, and sender reputation management
Reduce campaign setup time by 30% through automation, templates, and process improvements in SFMC
Scale triggered campaign library to 10+ active journeys across customer lifecycle segments with A/B testing framework
Lead quarterly business reviews with stakeholder teams; demonstrate ROI of CRM initiatives against customer acquisition and retention goals
KPIs You'll Own
Email Deliverability Rate
Percentage of emails successfully delivered to inbox, targeting 98%+ across all campaigns.
Campaign Open & Click-Through Rates
Track engagement metrics for triggered and batch campaigns; benchmark against industry standards for broadband/telecom.
Customer Journey Completion Rate
Percentage of subscribers who complete automated lifecycle journeys (onboarding, upsell, retention) as intended.
Time-to-Deploy
Average days from brief to live campaign launch; optimize through template reuse and automation.
Unsubscribe & Complaint Rate
Monitor list health and engagement quality; keep complaint rate below 0.1% to protect sender reputation.
Tools & Stack
Your Team
Your Manager
Marketing team lead (not specified)
Current Team
Growing marketing team; exact composition not provided
New role to scale CRM and customer communication capabilities
The Package
Salary
$65K-$85K base
Remote
On-site in Charlotte, NC with potential hybrid flexibility; remote options available for outside Charlotte area
Benefits & Perks
Company Intelligence
Brightspeed is reimagining broadband access by upgrading copper to fiber-optic networks across 20 Midwest and South states, backed by Apollo Global Management. They're building a world-class fiber network while delivering best-in-class customer experience to traditionally underserved rural markets.
Funding
Backed by funds managed by Apollo Global Management
Customers
Residential broadband customers across rural markets in 20 states
Culture
Contemporary, forward-thinking approach to work; commitment to diversity, equity, and inclusion; vibrant, fast-paced environment
Is This Role For You?
- You have 2+ years hands-on SFMC development and administration experience-not just cursory knowledge
- You're obsessed with email metrics (deliverability, engagement, list health) and can optimize for them independently
- You can balance strategic CRM roadmap thinking with tactical campaign execution in a high-velocity environment
- You hold or are pursuing Salesforce Marketing Cloud Certification and want to deepen that expertise
- You thrive in on-site or hybrid roles with structured team collaboration and mentorship opportunities
- You're looking for pure remote work; this role is on-site in Charlotte with limited remote flexibility outside the area
- You lack hands-on SFMC experience or have only managed email at surface-level (template selection, not architecture)
- You need a startup-like chaos environment; Brightspeed appears more structured and process-oriented as they scale
- You're not interested in telecom/broadband industry or customer lifecycle/retention marketing
Interview Process
Phone screen
Confirm SFMC experience depth, certifications, and interest in role and location
Technical assessment or case study
Walk through a real SFMC scenario (data extension design, journey build, optimization challenge)
Marketing team interviews
Meet with marketing manager and potentially stakeholders; discuss CRM strategy, prioritization, cross-functional collaboration
Leadership conversation
Final round with senior marketing or operations leader to discuss company vision and role impact
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.