The Challenge
Bonsoirs is a fast-growing premium home linen brand (founded 2017) expanding across France and Europe. You'll build CRM from the ground up as a core growth engine, owning customer retention, repeat purchase frequency, and lifetime value across email, WhatsApp, loyalty, and omnichannel touchpoints.
Your Mission
Audit existing CRM stack, data infrastructure, and customer segmentation—map gaps and quick wins
Define and present CRM vision & roadmap aligned with LTV and retention targets to leadership
Launch 2-3 high-impact segmented campaigns (new customer, repeat, VIP, win-back) with baseline performance metrics
Build foundational CRM dashboards tracking repurchase rate, frequency, LTV contribution, and channel ROI
Scale advanced segmentation logic (RFM, predictive churn, propensity scoring) across email and WhatsApp
Implement A/B testing framework for subject lines, send times, personalization, and creative—lock in learning rituals
Grow repeat customer rate by 15-20% and increase average order frequency through orchestrated lifecycle campaigns
Establish cross-functional CRM governance—weekly syncs with marketing, data, e-commerce, retail teams on KPIs and roadmap
KPIs You'll Own
Repeat Purchase Rate
% of customers buying 2+ times; north star for retention efficiency
Customer Lifetime Value (LTV)
Total revenue per customer over lifetime; primary profitability lever
Email/SMS ROI
Revenue generated per marketing spend on CRM channels
Churn Rate by Segment
% inactive customers by cohort (new, repeat, VIP); early warning system
CRM Revenue Contribution
% of total company revenue directly driven by CRM campaigns and activations
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer
Current Team
Team size not specified; implied 1-3 direct reports based on scope
New build—you're structuring CRM function from ground up
The Package
Salary
€80K-€120K
Remote
On-site, Paris
Benefits & Perks
Company Intelligence
Bonsoirs is a premium home linen and lifestyle brand founded in 2017, now expanding across France and Europe. Known for strong brand identity, quality, and a loyal customer community, the company is scaling from DTC + retail toward becoming a flagship European lifestyle brand.
Founded
2017
Culture
Entrepreneurial, growth-minded, premium-focused, data-driven
Is This Role For You?
- You've built or scaled CRM from 0→1 at a DTC or premium retail brand—you know segmentation, email flows, and LTV mechanics
- You obsess over customer data, testing, and continuous improvement; you live in dashboards and love deriving insights that drive revenue
- You can manage upward (CMO, founder) and across (marketing, data, e-commerce, retail)—you're a strategic operator, not just a tactician
- You're excited by omnichannel (email, SMS, WhatsApp, in-store)—you see CRM as a brand experience lever, not just a conversion tool
- You need full remote or hybrid flexibility—this role is on-site, Paris, full-time
- You're uncomfortable with ambiguity or building processes from scratch—Bonsoirs is still scaling and things won't be perfect
- You see CRM as purely transactional (send more emails, boost ROAS)—Bonsoirs cares about brand coherence and customer experience quality
Interview Process
HR Screening
Initial conversation on background, motivation, and fit
CMO Interview
Deep dive on CRM strategy, experience, and alignment with Bonsoirs' vision
Case Study / Practical Exercise
Real-world scenario on segmentation, campaign strategy, or CRM roadmap
Founder Meeting
Final conversation with founder on culture fit, ambition, and long-term vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.