The Challenge
AstraZeneca is building a unified CRM backbone across global markets, starting with the US. You'll architect how 2,000+ medical field reps engage with healthcare professionals-blending scientific rigor, compliance, and user-first design.
Your Mission
Map current Medical field workflows and define core CRM requirements with the US OBU pilot team
Establish governance framework between Medical, Sales, Compliance, and IT stakeholders
Design Salesforce configuration roadmap for Medical field processes (scientific engagement, HCP interactions, documentation)
Launch beta-testing program with 50-100 Medical field users to validate UX and feature priorities
Roll out foundational Salesforce features to US OBU, achieving 70%+ adoption within first 90 days of launch
Document and socialize unified CRM processes across 3-5 global markets for alignment
Deliver training and change management playbooks for market activation
Reduce Medical field CRM process errors by 40% and cut time-to-insight by 30% vs. legacy systems
KPIs You'll Own
CRM Adoption Rate
% of Medical field users actively using Salesforce features for scientific engagement and HCP interactions.
Process Compliance Score
Audit-ready compliance coverage for CRM workflows (documentation, audit trails, legal holds).
User Satisfaction (NPS/CSAT)
Medical field user satisfaction with CRM usability and time-to-value.
Time-to-Insight
Days from HCP interaction to actionable insight available to commercial teams.
Global Market Readiness
# of markets aligned on unified CRM backbone and ready for phased rollout.
Tools & Stack
Your Team
Your Manager
VP or SVP of Commercial Operations / Digital (implied, not stated)
Current Team
Newly created director role; you'll build relationships with Sales, Medical, Market Access, Marketing, Compliance, and IT
New role-no backfill needed
The Package
Salary
$157K-$236K base
Variable
Short-term incentive bonus (% not specified)
Remote
On-site, Gaithersburg, MD
Benefits & Perks
Company Intelligence
AstraZeneca is a top-5 global pharmaceutical company focused on oncology, cardiovascular, and respiratory therapeutics. They're modernizing how their 2,000+ Medical field representatives engage with healthcare professionals-requiring a unified, compliant CRM backbone across 50+ markets.
Customers
Healthcare professionals, hospitals, oncologists, cardiologists, respiratory specialists globally
Is This Role For You?
- You've shipped CRM transformations in regulated industries (pharma, medical devices, biotech) and know compliance isn't a checkbox
- You're fluent in Salesforce architecture and can bridge business requirements ↔ technical execution without hand-waving
- You thrive in matrix orgs-you'll unblock Sales, Medical, IT, Compliance, and Legal simultaneously
- You obsess over user adoption; you've run beta programs, gathered feedback loops, and redesigned based on real usage data
- You want to shape a greenfield CRM strategy that touches thousands of reps across continents
- You've only done CRM implementations in low-compliance industries; pharma's regulatory weight will blindside you
- You prefer heads-down execution-this role is 60% stakeholder management, 40% design
- You're uncomfortable being on-site in Maryland; this pilot phase requires regular face time with US teams
Interview Process
Phone Screen
Hiring manager assesses CRM strategy experience and Salesforce fluency
Case Study / Design Exercise
Present a previous CRM implementation (scope, timeline, adoption metrics, compliance wins)
Stakeholder Panel
Conversation with Medical Field leaders, IT platform owner, and Compliance representative
Director-level Interview
Leadership, change management, and vision for unified global CRM backbone
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Roles similares
Senior Associate, Consumer Retention Marketing
Doordashusa • New York , NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; Washington, DC
Senior Manager, Retention Marketing, DashPass
Doordashusa • New York, NY
Manager, B2B Retention, DoorDash for Business
Doordashusa • New York, NY; San Francisco, CA; Sunnyvale, CA; Los Angeles, CA; Chicago, IL; Denver, CO; Boston, MA; Austin, TX; Atlanta, GA; Miami, FL; Seattle, WA; Washington D.C.
CRM & Lifecycle Marketing Coordinator - Contractor
Lunar Solar Group • United States
Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.