The Challenge
7-Eleven is scaling personalization across millions of customers through data-driven CRM and loyalty strategies. You'll own the analytics engine that powers their digital and in-store engagement, leading a team and directly influencing how they connect with convenience shoppers.
Your Mission
Audit current CRM analytics infrastructure and identify gaps in campaign measurement, data quality, and segmentation capabilities
Establish baseline KPIs and dashboards for loyalty program performance, email/SMS/app engagement, and customer lifecycle metrics
Onboard and align analytics team; define workflows with Data Engineering, Martech, and CRM stakeholders
Design and launch first A/B test framework for messaging, timing, or targeting optimization
Deliver customer segmentation strategy (behavioral, demographic, RFM-based) and implement in CDP/CRM platform
Build predictive churn model and personalization impact assessment across all channels
Scale test-and-learn program with 4+ concurrent experiments; publish learnings and optimize campaigns based on results
Present quarterly business reviews to leadership with clear ROI on CRM initiatives, segment performance, and growth recommendations
KPIs You'll Own
Campaign ROAS
Return on ad spend for email, SMS, and app campaigns by segment and cohort
Customer Lifetime Value (CLV)
Predicted and actual CLV by segment; track lift from personalization initiatives
Churn Rate
Monthly and cohort-based churn; measure predictive model accuracy and intervention effectiveness
Segmentation Adoption
% of campaigns using audience segmentation; lift in performance vs. broadcast sends
Test Velocity
Number of experiments launched and completed per quarter; statistical significance pass rate
Tools & Stack
Your Team
Your Manager
VP of Marketing, CRM, or Chief Customer Officer (not specified)
Current Team
Managing 1-2 analytics team members; cross-functional partnerships with Data Engineering, Martech, CRM, Loyalty, Digital Product, and Merchandising
New role-likely backfill or expansion of analytics function
The Package
Salary
$140K-$180K base
Variable
Bonus eligibility (details on company benefits page)
Remote
On-site, Irving, TX (no remote option stated)
Benefits & Perks
Company Intelligence
7-Eleven is a global convenience retailer operating thousands of stores across multiple countries. They are investing heavily in data-driven personalization and omnichannel customer engagement to compete in modern retail.
Customers
Millions of convenience shoppers across digital and in-store touchpoints
Culture
Data-driven, collaborative, mission-focused on redefining convenience
Is This Role For You?
- You've led CRM, loyalty, or marketing analytics teams in retail, QSR, or CPG and shipped measurable impact
- You're fluent in SQL, Tableau/Power BI, and statistical analysis-not just dashboarding
- You love translating data into stories that move non-technical leadership to action
- You thrive building analytics infrastructure from the ground up and scaling teams
- You need remote flexibility or can't relocate to Irving, TX full-time
- You're looking for a pure data science role-this is analytics + team leadership + stakeholder management
- You've only done reporting/BI work; strategy, testing, and modeling are unfamiliar territory
- You're not comfortable advocating for analytics investment to C-suite or pushing back on bad assumptions
Interview Process
Screening call
Recruiter or hiring manager validates background in CRM analytics and retail/QSR experience
Technical deep-dive
Walk through a past campaign or segmentation project; discuss SQL queries, testing methodology, and storytelling approach
Cross-functional panel
Conversation with stakeholders from CRM, Loyalty, Data Engineering, and/or Marketing to assess collaboration fit
Leadership round
Interview with manager or VP-level sponsor; discuss strategy, team building, and business priorities
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.