The Challenge
Veronica Beard is a luxury fashion brand betting big on social-first storytelling. You'll own the entire creative pipeline—from trend spotting to final post—while building a creator network and staying ahead of TikTok, Instagram, and emerging platforms.
Your Mission
Execute 2-3 social-first photoshoots and deliver polished, on-brand content calendars for Instagram, TikTok, and Substack
Establish a documented creator rolodex with 15+ emerging artists, stylists, and personalities aligned with VB aesthetic
Launch TikTok content strategy with Sr. Director; ship 8-12 trend-reactive posts with engagement benchmarking
Coordinate first employee-generated content series (store tours, BTS, travel diaries) across 3+ business partners
Grow TikTok follower base by 25-40% with consistent, trend-responsive content; establish repeatable content formats
Manage 5+ creator collaborations from brief to post; track engagement lift vs. owned content baseline
Develop quarterly content plan process that balances shoots, user-generated content, and real-time culture moments
Build video editing efficiency: reduce turnaround time from shoot to final post by 30% through template systems
KPIs You'll Own
Social Content Engagement Rate
Track likes, comments, shares, saves across Instagram, TikTok, and Substack to measure resonance of your creative concepts.
Creator ROI
Monitor engagement lift and reach per creator collaboration vs. owned-channel content to optimize partnership spend.
Content Turnaround Time
Measure days from shoot to final published post; aim for <5 days for social-first, <3 for trend-reactive TikTok content.
TikTok Growth Rate
Track monthly follower growth, video view counts, and viral coefficient to validate emerging strategy.
Tools & Stack
Your Team
Your Manager
Senior Director of Social & Content Strategy
Current Team
Social Media Associate, Creative team, Styling team, Store & Design teams
New role expansion
The Package
Salary
$90K-$100K base
Remote
On-site, NYC office required
Benefits & Perks
Company Intelligence
Veronica Beard is a luxury contemporary fashion brand known for elevated, timeless pieces. The company has a strong community-driven ethos and invests in creator-led content and cultural moments. NYC-headquartered with growing social influence.
Culture
Creative, trend-forward, collaborative; expects deep social fluency and cultural awareness.
Is This Role For You?
- You live on social—TikTok, Instagram, Substack—and genuinely enjoy discovering new creators and communities
- You can shoot, edit, and art-direct on the fly; you're comfortable with iPhone, DSLR, Super 8, and editing software
- You're a self-starter who ships ideas independently but also knows when to collaborate; tight timelines excite you
- You have 5-6 years of social, content, or art direction experience and can spot trends before they peak
- You're not comfortable being on-site in NYC; this role requires attending shoots, events, and activations in person
- You can't code-switch between platforms—Instagram needs different energy than TikTok, and you need to own that
- You prefer long creative cycles; this role demands fast iteration, trend-jacking, and turning around content in days
Interview Process
Phone/video screening
Portfolio walkthrough; discuss 2-3 content campaigns you've owned end-to-end and how you identify trending creators
Creative brief exercise
You'll receive a hypothetical VB moment (product launch, cultural event) and sketch a TikTok + Instagram strategy in 24 hours
Team interviews
Meet Sr. Director of Social & Content, Social Media Associate, and cross-functional creative/styling partners
Offer + reference checks
References from previous managers; final negotiation on start date and onboarding plan
Interested in this role?
Apply now and hear back within days, not weeks.
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About Content Marketing Roles
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