Team Lead Content & Social Media Strategy

Accountabilities

• Own and manage organic social media channels, with a primary focus on Instagram.

• Develop and execute social media strategies designed to increase brand awareness, engagement, community growth, and follower growth.

• Build and maintain an editorial content calendar, coordinating the scheduling, publishing, and optimization of content across relevant platforms.

• Define appropriate content formats, messaging, creative approaches, and publishing strategies for each social channel.

• Monitor community engagement, respond to comments where appropriate, and coordinate with internal teams to address customer or community needs.

• Analyze organic social performance and create regular reports containing actionable insights and recommendations.

• Identify high-performing organic content and support paid social amplification when relevant.

• Collaborate closely with Brand Management, Marketing, Creative, CRM, and Ecommerce teams to ensure consistent and effective brand communication.

• Support the development and execution of UGC and influencer marketing initiatives as these channels continue to evolve.

• Lead, mentor, and support the content and social media team, establishing clear goals, priorities, expectations, and ways of working.

• Organize and prioritize team workloads according to business requirements, campaign objectives, deadlines, and available resources.

• Establish and continuously improve workflows covering briefing, feedback, review cycles, approvals, version control, and final delivery.

• Ensure the team operates efficiently while consistently delivering high-quality content on time.

• Provide regular feedback and coaching to help team members strengthen both creative quality and operational efficiency.

Requirements

• Proven experience in a mid-to-senior social media management role, preferably within retail, fashion, lifestyle, consumer goods, or another brand-led environment.

• Demonstrated success in growing organic social media accounts, particularly Instagram.

• Previous experience leading, mentoring, or managing a creative or social media team.

• Strong experience providing creative direction, evaluating written content, and delivering constructive creative feedback.

• Deep understanding of current social media trends, content formats, platform algorithms, audience behavior, and social media best practices.

• Hands-on experience with social media management and analytics platforms such as Meta Business Suite, Metricool, or comparable tools.

• Strong analytical capabilities, with the ability to interpret social performance data and translate insights into practical strategic recommendations.

• Excellent organizational and project management skills, with the ability to manage multiple campaigns, priorities, stakeholders, and deadlines simultaneously.

• Strong presentation, communication, and interpersonal skills.

• Creative mindset combined with analytical thinking, commercial awareness, and strong attention to detail.

• Self-driven, proactive, and comfortable taking ownership and working independently.

• Strong leadership and people-development skills, with the ability to establish structure while encouraging creativity and initiative.

• Native-level German, with a strong understanding of German-market audiences, cultural trends, and consumer insights.

• Strong business-fluent English, both written and spoken.

• Passion for social media, content creation, digital communities, and evolving platform trends.

Benefits

• Fully remote opportunity within Europe.

• Flexibility regarding working hours and location.

• Permanent, full-time employment.

• Collaborative and supportive international working environment.

• Opportunity to lead and develop a creative and social media team.

• Innovative role with broad responsibility and diverse opportunities for professional development.

• Flat organizational structures and short decision-making paths, enabling you to bring ideas to life quickly.

• Opportunity to shape social media strategy and directly influence brand growth and engagement.

• Corporate benefits program.

• Regular employee events and opportunities to connect with colleagues.

• Employee discounts on the organization's own products.

• International environment with exposure to multiple markets, teams, and consumer audiences.

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