Public Relations & Content Marketing Specialist

Accountabilities:

• Develop and execute public relations and content marketing strategies aligned with business and brand objectives, with a strong focus on the Canadian market.

• Research, write, and edit a variety of content, including data-driven blog articles, website copy, newsletters, media pitches, briefs, and other digital assets.

• Collect, analyze, validate, and interpret Canadian and U.S. real estate market data for internal stakeholders and consumer-facing content.

• Develop relationships with journalists, media outlets, and industry publications across Canada and the United States, while maintaining relevant media lists.

• Write and distribute informative, engaging media pitches and respond promptly to media inquiries.

• Translate complex market and data insights into clear media briefs and help prepare spokespeople for interviews and other media opportunities.

• Provide editorial oversight through fact-checking, proofreading, quality control, and ensuring consistency with the established brand voice.

• Support junior team members with research methodologies, data-driven content development, editorial guidance, and best practices.

• Monitor industry news, real estate trends, and media developments to identify new content and PR opportunities.

• Track and analyze PR and content performance, using insights to recommend improvements and optimize future campaigns.

• Incorporate AI, infographics, tables, graphs, and other visual storytelling techniques to make data-driven content more engaging and accessible.

• Collaborate across teams to develop compelling online experiences and continuously experiment with new approaches to content and communications.

Requirements:

• Bachelor’s degree in Public Relations, Journalism, Communications, Marketing, or a related discipline.

• 3-5 years of professional experience in content marketing, public relations, media relations, journalism, or a closely related field.

• Strong understanding of the Canadian media landscape, including national, regional, and trade publications, with demonstrated experience pitching stories to Canadian media.

• Exceptional written and verbal communication skills, with the ability to transform complex information into clear, concise, and compelling narratives.

• Experience creating data-driven content and communicating information visually through charts, tables, graphs, infographics, or similar formats.

• Hands-on familiarity with design and visual communication tools such as Figma and Canva.

• Strong research, analytical, fact-checking, and self-editing skills, with a high standard for accuracy and quality.

• Ability to independently research unfamiliar topics, identify reliable information, and turn findings into useful content or strategic recommendations.

• Proactive, resourceful, and adaptable mindset, with enthusiasm for learning new skills and taking on responsibilities beyond a core specialization.

• Strong interest in real estate, market trends, consumer behavior, and experimentation is highly valuable.

• Ability to collaborate effectively with internal stakeholders, media contacts, spokespeople, and junior team members in a remote environment.

• Familiarity with AI-powered content and research tools is an advantage.

Benefits:

• Fully remote work environment, with the role open to candidates based in Canada.

• Employer-paid medical coverage.

• Dental and vision benefits.

• RRSP program with up to a 4% employer match.

• Company-provided equipment, including laptop, monitor, and headset.

• Collaborative and supportive company culture.

• Opportunities to learn, experiment, expand your skill set, and mentor junior colleagues.

• Opportunity to work on high-impact PR and content initiatives across the Canadian and U.S. real estate markets.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1