Manager, Content & Social Media Strategy

Accountabilities

• Develop and execute long-term social media and content strategies across Latin American and European markets, ensuring alignment with global brand objectives while adapting messaging to regional audiences.

• Lead the planning, creation, and execution of multi-platform content initiatives, including educational series, artist features, video content, blogs, newsletters, and social campaigns.

• Act as the primary content voice for Latin American audiences, producing culturally relevant storytelling in Spanish across social platforms and editorial channels.

• Manage and optimize content calendars, ensuring consistent publishing schedules and alignment across regions, campaigns, and platforms.

• Oversee the production of key content projects, including educational series and artist-focused campaigns, from concept through execution.

• Create scripts, oversee multimedia production, and guide the development of visual and video assets tailored for social media engagement.

• Drive audience growth through innovative campaigns, influencer collaborations, emerging platforms, and community-driven engagement strategies.

• Monitor, analyze, and report on performance metrics, providing actionable insights to optimize content effectiveness and ROI.

• Manage community engagement across all social platforms, ensuring consistent brand presence and meaningful audience interaction.

• Represent the brand at industry events and support live content coverage to strengthen visibility and cultural relevance.

• Lead and mentor junior team members or interns, supporting their development and ensuring alignment with strategic objectives.

Requirements

• 5+ years of experience in social media, content marketing, digital marketing, or a related field.

• At least 2+ years of experience leading content strategies, campaigns, or cross-functional digital initiatives.

• Strong expertise in social media strategy, content creation, audience development, and digital storytelling.

• Proven experience managing multi-channel campaigns and using performance data to optimize engagement and growth.

• Native or fluent proficiency in both English and Spanish, with strong written and verbal communication skills.

• Experience mentoring or managing junior team members, freelancers, or interns.

• Strong project management skills with the ability to manage multiple priorities and stakeholders in a fast-paced environment.

• Proficiency in social media analytics, reporting tools, and performance optimization techniques.

• Hands-on experience producing written, video, and visual content across multiple platforms.

• Familiarity with influencer marketing, community engagement, and emerging digital trends.

• Experience with creative tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.

Benefits

• Competitive monthly compensation ranging from MXN 31,680 to MXN 41,185.

• Opportunity to work in a fully remote or flexible global environment within the music and entertainment industry.

• High-impact role with ownership over regional content strategy across Latin America and Europe.

• Exposure to global music markets, independent artists, and international campaigns.

• Opportunity to lead creative storytelling initiatives across multiple digital platforms.

• Participation in industry events and real-world brand activations.

• Leadership experience with direct influence on junior team development.

• Dynamic, creative, and collaborative environment focused on innovation and cultural storytelling.

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