Director, Earned and Owned Strategy (SEO and Content)

Accountabilities:

• Lead enterprise-level earned and owned media strategies across SEO, Local SEO, content marketing, AI-driven search, and digital experience initiatives for a portfolio of high-profile clients.

• Serve as the executive strategic lead for key accounts, ensuring strong client relationships, measurable performance outcomes, and long-term business growth.

• Develop integrated organic growth roadmaps that align complex business objectives with scalable SEO, content, and local search strategies.

• Drive local search and discoverability initiatives, including Google Business Profile optimization strategies, localized content frameworks, and multi-location search visibility improvements.

• Lead strategic planning for AI-era search optimization by ensuring content, technical foundations, and discoverability frameworks are aligned with emerging search experiences.

• Integrate AI-driven insights into forecasting, prioritization, performance analysis, and strategic planning across earned media channels.

• Collaborate closely with analytics, content, client services, and channel teams to improve workflows, automate reporting processes, and optimize campaign execution.

• Provide executive-level oversight of campaign ideation, launch strategies, measurement frameworks, and ongoing optimization initiatives.

• Identify and capitalize on new organic growth opportunities across search ecosystems, content experiences, and local search environments.

• Support business development efforts through strategic consulting, executive presentations, thought leadership contributions, and client expansion opportunities.

• Foster strong cross-functional collaboration and alignment across teams to ensure high-quality execution and innovative problem-solving.

Requirements:

• Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, content marketing, Local SEO, or related digital marketing disciplines.

• Proven success managing large-scale enterprise SEO, content, and digital transformation initiatives within agency or enterprise client-facing environments.

• Deep understanding of AI-driven search evolution, organic discoverability trends, and the future of search engine optimization strategies.

• Strong expertise in integrated digital marketing campaigns that leverage cross-channel collaboration and data-driven insights.

• Experience working with web analytics tools, SEO platforms such as SEMRush, and performance reporting systems.

• Strong understanding of local SEO strategies, multi-location search optimization, and localized content development.

• Excellent project management, prioritization, and organizational skills with the ability to manage multiple complex initiatives simultaneously.

• Exceptional communication, presentation, and executive stakeholder management skills.

• Ability to translate complex performance data and business objectives into actionable strategic recommendations.

• Strong collaboration skills with experience leading cross-functional teams in fast-paced and evolving environments.

• Strategic mindset with a passion for innovation, digital growth, and performance optimization.

Benefits:

• Competitive salary ranging from $118,000 to $130,000 annually, based on experience and qualifications.

• Annual performance bonus opportunities tied to company, department, and individual performance.

• Fully remote-first work environment with flexible scheduling options.

• Unlimited paid time off and extended winter holiday break.

• Work-from-anywhere flexibility within eligible U.S. states.

• 100% paid parental leave.

• Comprehensive medical, dental, vision, life, and pet insurance coverage.

• 401(k) matching program and sponsored life insurance.

• Short-term disability coverage and additional voluntary insurance options.

• Annual wellness and fitness benefits, including ClassPass credits.

• Access to collaborative office hubs, learning opportunities, networking events, and professional development initiatives.

• Inclusive and supportive workplace culture focused on innovation, diversity, and career growth.

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