The Challenge
Goldman Sachs is betting big on alternatives education-private equity, real estate, infrastructure, credit. You'll be the lead writer turning complex investment concepts into compelling narratives for financial advisors and their clients globally.
Your Mission
Ship 5-8 core educational content pieces (guides, explainers, video scripts) covering PE, real estate, infrastructure, credit fundamentals
Establish content workflows with investment teams and compliance-nail the review/approval cadence
Launch initial advisor training materials on GSIU platform targeting top 50 advisor segments
Map competitive alternatives education landscape and identify GS differentiation angles
Publish 20+ educational assets across formats (web, guides, presentations, digital modules) with >50K advisor impressions
Develop thematic content calendar tied to market trends (private credit positioning, diversification narratives)
Support 3+ major advisor education initiatives (conferences, webinars, training programs) with custom content
Establish GS as alternatives education leader-track advisor engagement metrics and refine narrative based on performance data
KPIs You'll Own
Educational Content Pieces Published
Number of completed assets (guides, explainers, videos, modules) shipped monthly across all channels.
Advisor Engagement Rate
Click-through, time-on-page, and completion rates for educational materials on GSIU and other platforms.
Compliance Review Cycle Time
Average days from submission to approval-target <5 business days for standard pieces.
Training Program Adoption
Number of advisors completing GS alternatives education modules and attending webinars/conferences.
Tools & Stack
Your Team
Your Manager
Global Head of Content Marketing and Education
Current Team
Asset Management (AM) Marketing team with investment professionals, product specialists, content marketers, and compliance partners
New role-newly created VP position to lead alternatives education
The Package
Salary
$180K-$220K base
Variable
Performance bonus (15-25% of base, typical for VP roles at GS)
Remote
On-site, New York, NY-no remote option
Benefits & Perks
Company Intelligence
Goldman Sachs Asset & Wealth Management oversees $3+ trillion in assets under supervision, serving pension plans, sovereign wealth funds, insurance companies, endowments, and high-net-worth individuals globally. The division combines traditional and alternative investments with a focus on long-term performance and client partnerships.
Customers
Pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors, individual clients
Culture
Values integrity, transparency, and sustainable success; diverse teams across asset classes and regions
Is This Role For You?
- You've written marketing/educational content for alternatives (PE, real estate, infrastructure, credit) or complex financial products-you speak both advisor and investor
- You thrive translating dense investment concepts into clear, engaging narratives without losing rigor
- You're comfortable collaborating with investment teams and navigating compliance review-you see it as guardrail, not blocker
- You want VP-level visibility and influence shaping GS's market positioning in a growing asset class (alternatives)
- You need flexibility-this is on-site NYC, no hybrid/remote option
- You lack 7+ years in asset management, alternatives, or financial marketing-this is a seasoned hire
- You're uncomfortable with compliance and regulatory constraints in financial services content
Interview Process
Initial Screen
Recruiter call on background, alternatives knowledge, and content portfolio
Writing Test
Take-home assignment: simplify a complex alternatives concept (e.g., private credit) for advisors-2-3 hours
Manager Interview
1-hour with Global Head of Content Marketing-dive into past content wins, collaboration model, editorial vision
Stakeholder Panel
30-min roundtable with investment team, product specialist, compliance lead-assess cross-functional partnership fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Content Marketing roles
Content marketers create the articles, guides, videos, and thought leadership that attract and educate potential customers. The best content marketers think like publishers — building audiences, not just writing blog posts.