The Challenge
Fonroche Lighting is the global leader in autonomous solar streetlights with 200K+ installations across 5 continents and 30% YoY growth. You'll own their international SEO strategy and content roadmap to dominate organic search and LLM visibility in their target markets.
Your Mission
Conduct comprehensive SEO audit across current domains, identify top 50 high-impact keywords and content gaps
Develop and publish 12-15 optimized cornerstone articles targeting key buyer journey stages
Establish baseline metrics: organic traffic, keyword rankings, backlink profile, and conversion tracking
Build SEO best practices framework and train content team on on-page optimization standards
Increase organic traffic by 40% through optimized content and technical SEO improvements
Achieve top 3 rankings for 20+ high-value keywords in France and 3 key target markets
Expand content calendar to include LLM-optimized resources (ChatGPT, Perplexity, Gemini, Claude)
Build strategic backlink profile with 30+ high-authority domain links from industry publications
KPIs You'll Own
Organic Traffic Growth
Month-over-month % increase in organic visitors from search engines across all domains.
Keyword Rankings
Number of tracked keywords in top 10, top 3, and #1 positions by target market.
Organic Conversion Rate
% of organic traffic converting to leads or customers, tracked by content source.
Domain Authority & Backlinks
Growth in referring domains and quality backlink acquisition from relevant industry sources.
Content Performance
Average time on page, bounce rate, and internal link CTR per content piece.
Tools & Stack
Your Team
Your Manager
Hélène, Director of Communications & Marketing
Current Team
Dedicated SEO/content team (size unspecified), plus international subsidiary teams
New role to drive international SEO expansion
The Package
Salary
€35K-€45K base
Remote
On-site only in Sainte-Colombe-en-Bruilhois (between Bordeaux and Toulouse, France)
Benefits & Perks
Company Intelligence
Fonroche Lighting is the global leader in autonomous solar urban streetlights with 200,000+ installations across 5 continents. Based between Bordeaux and Toulouse, France, the company is experiencing 30% annual growth while maintaining exceptional 95% employee retention. Their modern headquarters (opened 2023) houses dynamic teams united by a mission to light the world sustainably.
Customers
200,000+ installations globally across public and private sectors
Culture
Mission-driven, growth-focused, high retention, collaborative international teams, sustainability-focused
Is This Role For You?
- You've got 3+ years hands-on SEO content management experience and can show concrete traffic/ranking gains
- You're fluent in SEO tools (SEMrush, GSC, GA4) and understand on-page + off-page optimization deeply
- You speak French and English—this role requires collaboration with French HQ and international teams
- You're energized by B2B industrial/renewable energy stories and want to build authority in a niche market
- You can juggle strategy, execution, and team training simultaneously without burning out
- You need remote flexibility—this is 100% on-site in rural southwestern France
- You're a generalist who dabbles in SEO but hasn't built serious organic traffic growth yourself
- You don't have intermediate HTML/CSS knowledge or comfort with CMS systems like WordPress
- You're not genuinely interested in renewable energy or sustainable technology as a sector
Interview Process
Initial conversation
Discuss SEO philosophy, relevant case studies, and alignment with Fonroche's mission
Technical assessment
Walk through an SEO audit, keyword strategy, or content optimization for a live domain
Team meeting
Meet with Hélène and the existing content/marketing team to assess collaboration fit
Final interview
Discuss goals, team structure, reporting metrics, and on-site working arrangement
Interested in this role?
Apply now and hear back within days, not weeks.
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About Content Marketing Roles
Content marketers create the articles, guides, videos, and thought leadership that attract and educate potential customers. The best content marketers think like publishers — building audiences, not just writing blog posts.