"revenue strategy"
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What is CMO?
Chief Marketing Officers are the most senior marketing leaders in an organization. They set the marketing vision, own the brand, drive revenue through marketing, and represent the customer at the executive table.
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What Does a Head of Growth Actually Do?
The Head of Growth title is everywhere — but what does the job actually look like? Based on analyzing 50+ Head of Growth job listings and interviews with growth leaders, here's the definitive breakdown.
Frequently Asked Questions
What does a CMO do?
The CMO sets the marketing vision and strategy for the entire company. They lead all marketing functions, manage significant budgets, represent marketing to the board, and drive brand and revenue growth.
Is the CMO role changing?
Yes. Modern CMOs are increasingly expected to own revenue, not just brand. They need to be data-literate, technology-savvy, and able to demonstrate marketing's direct impact on the bottom line.
What's the average CMO tenure?
About 3-4 years at public companies. It's one of the shortest C-suite tenures, which reflects both the pressure of the role and the tendency for companies to want fresh perspectives as they evolve.