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Apprentissage : Assistant Marketing Brand Manager Europe - Marque PEUGEOT

Stellantis • Poissy, FR

Brand MarketingSemi-seniorOn-siteFull time€28K - €35K
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Brand MarketingAutomotiveEuropeOn-site€28K-€35KApprenticeship

The Challenge

Stellantis is the world's fourth-largest automaker, and Peugeot needs someone to own brand performance analysis and marketing execution across European markets. You'll directly impact how this iconic French brand connects with customers and dealers across the continent.

Your Mission

First 3 Months
1

Master Peugeot's brand strategy, product portfolio, and current performance metrics across European markets by shadowing stakeholders and analyzing historical data

2

Build monthly sales funnel and KPI tracking dashboards to measure communication impact on customer orders across all European importer operations

3

Support the Q1/Q2 annual marketing plan (MAP) prep by gathering data from Area Operation Managers and synthesizing insights for senior leadership

4

Document and analyze current local brand activations (cinema, influencers, ambassadors) to understand what's working by market

By 6 Months
1

Own quarterly review meetings (RAP) with European importers, tracking action items from annual marketing plans and flagging performance gaps

2

Coordinate 3+ major brand campaign executions with creative agency and local markets, measuring lift on orders and brand metrics

3

Deliver comparative analysis of media investments vs. ROI across European importers, identifying optimization opportunities

4

Create monthly executive summary reports on brand performance, competitive positioning, and recommended actions for Senior Management

KPIs You'll Own

Sales Funnel Conversion Rate

Track how marketing activities drive customer inquiries to actual orders, month-over-month by country.

Monthly Brand KPI Performance

Monitor dashboards measuring marketing campaign impact directly on commercial results and dealer pipeline.

Media Spend ROI by Market

Analyze importer media budgets vs. sales lift to identify overspend and optimization opportunities.

Activation Performance Score

Measure engagement and sales lift from local brand activations (influencers, cinema, ambassadors) by campaign.

Tools & Stack

Excel/Google SheetsPower BI or TableauSalesforceMarketing automation platformsGoogle AnalyticsCRM systemsConfluence or SharePointSlack

Your Team

Your Manager

Sales & Marketing Manager EIO (European Importer Operations)

Current Team

Peugeot Europe Sales & Marketing Direction, Area Operation Managers, Brand Managers, creative agency partners, importer teams across 15+ European markets

Apprenticeship backfill for graduate rotation program

The Package

Salary

€28K-€35K base

Remote

On-site, Poissy, France

Benefits & Perks

Apprenticeship program with structured mentorship from Senior Marketing Leadership
Exposure to European automotive market strategy and multi-country brand management
Access to Stellantis global resources and training programs
Networking across 250K+ employee global organization
Visa sponsorship available for qualified international candidates

Company Intelligence

Stellantis is a world-leading automotive manufacturer formed by the merger of FCA and PSA, operating 14 iconic brands across 130+ countries. With 250,000 employees, they're building sustainable, connected mobility solutions for the future.

Team Size

250000

Customers

Consumer vehicle buyers, commercial fleet operators, governments

Culture

Diverse, merit-based hiring; commitment to inclusive teams across gender, age, ethnicity, nationality, religion, sexuality, ability

Is This Role For You?

For You If
  • You're a commerce or communication school student looking to launch a career in automotive brand marketing at scale
  • You're comfortable with data—you'll live in Excel, dashboards, and performance metrics; numbers tell the story
  • You can juggle multiple stakeholders (creative agencies, importers, sales teams) and synthesize complexity into clear insights for leadership
  • You're fluent in French and comfortable working across European markets; English is a plus
Won't Work If
  • You need remote flexibility—this is 100% on-site in Poissy, France
  • You prefer hands-on creative work over analytics and process; this role is data-driven coordination, not campaign design
  • You're looking for autonomy day-one; apprenticeships require structured mentorship and oversight

Interview Process

1

Phone Screen

HR reviews academic background, French fluency, and understanding of automotive/brand marketing

2

Case Study

Analyze a sample sales dataset and recommend a marketing action; tests analytical thinking and communication

3

Sales & Marketing Manager Interview

Behavioral questions on cross-functional collaboration, stakeholder management, and learning agility

4

Team Meet

Meet 2-3 Area Operation Managers or Brand Managers to assess cultural fit and interest in automotive

Interested in this role?

Apply now and hear back within days, not weeks.

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About Brand Marketing Roles

Brand marketers build the perception, voice, and visual identity that makes a company memorable. They oversee creative campaigns, brand guidelines, partnerships, and the emotional connection between company and customer.

Brand strategyCreative directionCampaign developmentConsumer insightsCross-functional leadership
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