The Challenge
Starbucks is hunting for a Group Manager to lead brand marketing and shape one of the world's most iconic brands. You'll own integrated campaigns, build a high-performing team, and drive measurable impact across 360° marketing initiatives that deepen emotional connection with millions of customers globally.
Your Mission
Assess current brand marketing team structure, capabilities, and gaps; establish leadership presence and build psychological safety
Audit existing brand campaigns and marketing strategies; identify quick wins and alignment issues with global brand guidelines
Develop 90-day stakeholder map across marketing, product, finance, and operations; secure alignment on priorities and decision-making processes
Lead first integrated brand campaign brief or refresh; demonstrate strategic storytelling capability and cross-functional collaboration
Deliver 2-3 major integrated brand campaigns that measurably increase brand equity metrics and customer emotional connection
Build and develop high-performing team with clear roles, development plans, and accountability frameworks; improve retention and engagement
Establish repeatable brand strategy and campaign development process; create templates, playbooks, and governance for consistency
Present quarterly brand performance dashboard to leadership showing campaign ROI, brand health tracking, and pipeline of future initiatives
KPIs You'll Own
Brand Equity Score
Track brand perception, emotional connection, and differentiation vs. competitors through quarterly brand health studies.
Campaign Performance ROI
Measure revenue impact, engagement rates, and customer acquisition cost attributed to integrated brand campaigns.
Cross-Channel Campaign Reach
Monitor total impressions, engagement, and conversion across all channels (digital, social, in-store, email, partnerships).
Team Development & Retention
Track direct report satisfaction, promotion velocity, and retention rate within your marketing team.
Stakeholder Alignment Score
Measure cross-functional buy-in through leadership feedback, project execution velocity, and decision-making speed.
Tools & Stack
Your Team
Your Manager
SVP or VP of Brand Marketing (implied)
Current Team
Team size not specified; likely 5-12 direct reports managing campaigns, creative, insights, and activation workstreams
New role or backfill - not specified
The Package
Salary
$180K-$240K base
Variable
10-20% bonus (estimated)
Equity
Potential RSUs or stock options (Starbucks public company)
Remote
On-site, Seattle, WA
Benefits & Perks
Company Intelligence
Starbucks is a global coffeehouse chain with 35,000+ locations serving 100M+ customers weekly. They're obsessed with building emotional connections, developing extraordinary leaders, and creating a 'third place' beyond home and work. Known for innovation, brand strength, and a culture rooted in respect and excellence.
Founded
1971
Team Size
400000
Funding
Public (NASDAQ: SBUX)
Customers
100M+ weekly customers globally across retail, licensed, and at-home channels
Culture
Mission-driven, partner-centric, innovation-focused; emphasis on belonging, accountability, and continuous improvement
Is This Role For You?
- You've successfully led brand marketing teams at scale and proven ability to develop integrated 360° campaigns with measurable brand equity lift
- You think strategically but obsess over execution details; you're equal parts visionary and pragmatist who can translate insights into compelling briefs
- You thrive on cross-functional influence and stakeholder management; you can sell ideas upward and align competing priorities without formal authority
- You're a storyteller who understands how to build emotional connection; you can articulate brand strategy in ways that inspire both creative teams and C-suite
- You're a pure analyst or data person; this role requires creative leadership, strategic storytelling, and the ability to influence through vision—not just dashboards
- You expect 100% remote or flexible work; this is on-site Seattle, full-stop
- You're uncomfortable with accountability and direct reports; team building and people development are core to the role
Interview Process
Recruiter Screening
30 min call on brand marketing background, team leadership experience, and Starbucks brand fit
Hiring Manager Interview
60 min with VP/SVP covering strategy, campaign examples, cross-functional influence, and vision for role
Strategic Case Study
Develop brief brand strategy and integrated campaign recommendation for a real or hypothetical challenge (1-2 weeks)
Panel Interview
90 min with 3-4 stakeholders (product, operations, finance, creative) on collaboration, decision-making, and leadership philosophy
Executive Interview
30 min with SVP/Chief Marketing Officer on long-term vision and cultural alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Brand Marketing Roles
Brand marketers build the perception, voice, and visual identity that makes a company memorable. They oversee creative campaigns, brand guidelines, partnerships, and the emotional connection between company and customer.