Brand Marketing Director

About PayJoy

PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.

This role

The Brand is responsible to define, build, and scale PayJoy’s brand perception globally by developing and executing the brand strategy, visual and verbal identity, and integrated cross-channel campaigns, balancing creativity and data to establish a world-class brand function that drives measurable business impact, strengthens awareness and trust, and supports growth across multiple markets.

Responsibilities

• Define, build, and scale how the world perceives PayJoy. You’ll develop the brand strategy, visual and verbal identity systems, and brand campaigns.
• Balance data with creativity, storytelling with performance, to establish the foundations for a world-class brand function that drives measurable business impact.
• Create a measurably effective brand function with KPIs for brand health (awareness, consideration, preference)
• Define and articulate PayJoy´’s brand positioning, purpose, and value proposition across audiences and markets.
• Create the PayJoy brand architecture, messaging framework, tone of voice, and visual identity guidelines.
• Lead the conception and execution of cross-channel campaigns to drive awareness and trust.
• Collaborate with Product Marketing, Growth, Design, and Communications to ensure brand consistency and coherence across every touchpoint.
• Translate the company’s mission and impact into compelling narratives for investors, partners, and customers.

Qualifications

• Bachelor's degree or studying in a field related to Social Marketing.
• 10+ years of experience in marketing, with at least 5 years in brand or integrated marketing roles; fintech experience is a plus.
• Proven success launching or scaling brand strategies in early-stage or high-growth environments.
• Strong analytical mindset and comfort building experiments, interpreting brand and performance metrics.
• Ability to think strategically while executing hands-on initiatives in a fast-paced, dynamic environment.
• Excellent storytelling skills and understanding of how brand drives acquisition, retention, and trust.

Benefits

• Local benefits depending on the country of hire
• Company-funded health insurance for employee and immediate family
• Company-funded employee life and disability insurance
• Paid vacation days, unlimited sick leave
• $2,000 USD annual Co-working travel perk
• $2,000 USD annual Professional Development perk
• Phone finance, headphone benefit, home office equipment allowance and wellness perks
• Catered lunches

PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

PayJoy Principles

Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.