Peet's Coffee
Specialty coffee pioneer since 1966, now 200+ stores under JDE Peets.
Founded
1966
Team size
500+
Funding
Subsidiary of JDE Peets
Industry
Coffee / F&B
Famous for
What Peet's Coffee is known for
- Founded the American specialty coffee movement in Berkeley before the category existed commercially.
- Built a 200-store retail footprint across the US while maintaining craft roasting standards.
- Acquired by JAB Holding and integrated into JDE Peets, one of the world's largest coffee companies.
For growth marketers
What it's like to work at Peet's Coffee
Mature retail operation with 500+ employees and deep category expertise. Growth challenges center on store traffic, daypart mix, and loyalty in a competitive specialty coffee market. Small growth team likely reports into broader retail operations. If you thrive in established brands navigating omnichannel retail and want to move the needle on foot traffic and repeat visits, this is the seat.
About
In their own words
Specialty coffee roaster and retailer. Founded in Berkeley, CA. Known as the original craft coffee brand. Owned by JDE Peets (Euronext). 200+ stores.
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FAQ
Questions about Peet's Coffee
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