CAKE
Rewards platform for crypto users, $411M paid out since 2019.
Founded
2019
Team size
51-200
Famous for
What CAKE is known for
- Distributed $411 million in customer rewards from inception through Q1 2023, up $94M year-over-year despite crypto market headwinds.
- Grew headcount 55% in one year to 188 employees, signaling sustained operational confidence in the rewards category.
- Maintained customer payout velocity through extended bear market, indicating unit economics that survive volatility.
For growth marketers
What it's like to work at CAKE
Early-stage, 188 people, scaling through a crypto downturn. Growth challenges center on user acquisition and retention in a category that demands both product trust and marketing credibility. Small team, big payouts. If you want to market in an industry that separates signal from noise, this is the test.
About
In their own words
Despite the challenging crypto environment, Cake has paid out US$411 million in rewards to customers from inception till Q1 2023, an increase of US$94 million in the past year. Cake has also expanded its headcount to 188 employees, a 55% increase from last year, and aims to reach 210 employees by.
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FAQ
Questions about CAKE
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