What you'll do
This role reports to the Head of AI Developer Marketing and partners closely with: AI Product Marketing, Software Engineering (ROCm and AI framework teams), AI Business Unit leadership, Developer Relations, Regional marketing teams, ISV and ecosystem partners. The Director will lead and grow a team responsible for global AI community expansion, advocacy programs, open-source marketing engagement, and regional developer growth initiatives.
The Person
Strategic systems thinker Deep empathy for developers and open-source contributors Growth-oriented, data-informed decision maker Strong executive communication skills Ability to build credibility across marketing, engineering, and business leadership Comfortable leading in high-growth, platform-focused environments.
Key Responsibilities
AI Developer Community Strategy
- Define and execute AMD’s global AI developer community growth strategy
- Scale AMD’s AI developer community platforms, including Discord, Discourse, and AMDevs Social Communities
- Establish scalable engagement models that increase active participation and developer retention
- Elevate AMD’s presence within high-quality AI developer communities globally
- Own the global strategy for AMD’s developer community platforms
- Design engagement programming and governance frameworks that foster meaningful developer interaction
- Partner with Engineering and DevRel to ensure technical credibility and responsiveness
- Build community health models focused on quality, activation, and long-term engagement
- Design and scale AMD’s AI Ambassador and Advocacy programs
- Create structured pathways from contributor to advocate to ecosystem leader
- Develop recognition, amplification, and enablement strategies that empower AI developer voices
- Build a credible global network of AI advocates aligned to AMD platforms
- Develop strategic relationships with key AI open-source communities, leaders and maintainers
- Partner with AI BUs to amplify AMD contributions within AI ecosystems
- Lead open-source marketing initiatives that strengthen AMD’s credibility and visibility
- Align ecosystem engagement efforts to platform adoption and workload activation objectives
- Operationalize community growth strategies aligned to priority geographies: United States, China, India, EMEA
- Balance quality, influence, and scale across regions
- Collaborate with AI startups, ISVs, research institutions, and ecosystem partners
- Drive co-marketing initiatives that strengthen AI workload adoption
- Ensure community growth aligns with broader AI platform strategy and lifecycle marketing efforts
- Extensive experience in senior developer marketing roles, community leadership, DevRel, ecosystem strategy, or open-source engagement
- Proven experience scaling global developer communities
- Experience leading Discord, Discourse, or similar technical community platforms
- Strong understanding of AI/ML ecosystems and open-source culture
- Demonstrated ability to partner closely with engineering and product teams
- Experience operating across global markets
- A scaled and highly engaged global AI developer community
- A respected and impactful AI Ambassador & Advocacy program
- Strengthened open-source ecosystem credibility
- Increased developer activation and long-term platform engagement
- Measurable contribution to AMD’s AI developer growth objectives
WHY AMD
AMD is defining the future of high-performance computing and AI acceleration. Developer ecosystem leadership will be a critical multiplier of platform success. This role offers the opportunity to build and scale a global AI developer community at a pivotal moment in the AI industry.LOCATION:
San Jose, CA
This role is not eligible for visa sponsorship.
Benefits offered are described: AMD benefits at a glance.
AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.
AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD’s “Responsible AI Policy” is available here.
This posting is for an existing vacancy.
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