The Challenge
ModeSens is building the intelligent shopping assistant that saves consumers time and money. You'll own the complete story—from positioning through product launches—making sure every user understands the value and adopts the platform.
Your Mission
Audit and refine core messaging hierarchy across homepage, PDPs, and onboarding; establish baseline conversion metrics
Ship first product launch GTM motion end-to-end (messaging, copy, in-product education, email sequences)
Conduct lightweight user research to identify top positioning pain points and test 2-3 messaging variations
Collaborate with Product to define messaging frameworks for next 3 planned feature releases
Improve onboarding conversion rate by 15-20% through copy optimization and CTA testing across web/app/email
Own website as conversion engine: optimize landing pages, messaging flows, and SEO; track top-of-funnel lift
Launch 3+ product features with full GTM playbooks (launch briefs, enablement materials, analytics tracking)
Build repeatable messaging and campaign templates that scale across lifecycle touchpoints
KPIs You'll Own
Onboarding Activation Rate
% of new users completing key onboarding steps; track by messaging variant.
Feature Adoption Rate
% of users engaging with newly launched features within 30 days of release.
Website Conversion Rate
% of homepage/landing page visitors converting to sign-up or install; measure by messaging variant.
Lifecycle Retention Cohorts
D7, D30, D60 retention by cohort; tied to messaging and campaign performance.
Email Campaign CTR
Click-through rate on lifecycle and launch emails; test copy variations against control.
Tools & Stack
Your Team
Your Manager
Head of Product or Chief Product Officer (inferred)
Current Team
Product, Design, Partnership, Ops (cross-functional collaboration model; PMM team size not specified)
New senior-level hire
The Package
Salary
$120K-$150K base
Remote
On-site (location: United States, specific office not specified)
Benefits & Perks
Company Intelligence
ModeSens is an intelligent shopping assistant that helps consumers compare prices in real-time and find products at the best price in one place. The mission is to save every consumer time and money on every purchase through a seamless, unified shopping experience.
Culture
Fast-paced, startup mentality; values hands-on execution, user obsession, and cross-functional collaboration.
Is This Role For You?
- You've shipped 3+ product launches end-to-end and can prove the messaging impact on adoption metrics
- You write sharp copy that converts—you can explain complex value props in 2 sentences, not 10
- You thrive operating 70% strategy / 30% execution; you're equally comfortable in a spreadsheet and a copypad
- You've A/B tested messaging, positioning, or CTAs at scale and can interpret results without hand-holding
- You have 4-6 years of PMM, lifecycle, or growth marketing at a consumer tech startup
- You want a pure strategy role; this is hands-on copywriting, campaign ops, and data analysis daily
- You need perfect clarity and long planning cycles; ModeSens moves fast and ambiguity is the baseline
- You haven't launched products or run campaigns that directly moved the needle on activation or retention metrics
Interview Process
Phone Screen
Hiring manager (Product/PMM lead) assesses experience with launches, messaging, and cross-functional execution.
Take-Home Case Study
Analyze a ModeSens feature (or similar e-commerce product) and develop positioning, messaging hierarchy, and brief GTM plan.
Writing Sample Review
Share 2-3 examples of copy/messaging you've written for launches or campaigns; walk through strategy and results.
Cross-Functional Panel
Meet with Product, Design, and Ops to assess collaboration style, communication, and ability to operate in ambiguity.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.