Paid Social Media Manager

About the Role

Walk-In Media is seeking an experienced, client-facing Paid Social Media Manager to join our in-house media group. The ideal candidate brings 3–5 years of hands-on paid social experience in an agency environment, with deep expertise across Meta, LinkedIn, TikTok, Reddit, and other emerging platforms. This person is both a strategic thinker and a disciplined executor—capable of translating client objectives into high-performing paid social programs while building the internal process and structure needed to manage campaigns efficiently across a growing portfolio of accounts.

We are looking for someone who combines analytical rigor with creative instinct, communicates confidently with clients, and brings a sense of maturity, professionalism, and innovation to everything they do.

Roles & Responsibilities

Strategy & Client Collaboration

•      Partner with clients to define campaign objectives, KPIs, and success metrics; translate business goals into data-driven paid social strategies.

•      Lead client-facing calls and in-person meetings to present campaign performance, uncover growth opportunities, and advise on industry trends and platform developments.

•      Participate in new business pitches by presenting Walk-In Media’s paid social capabilities, case studies, and a forward-thinking point of view on the evolving social landscape.

•      Develop integrated audience strategies, including persona development, segmentation frameworks, and funnel mapping across awareness, consideration, and conversion stages.

Campaign Management & Execution

•      Own day-to-day management of paid social campaigns across all major platforms, including:

◦      Meta (Facebook & Instagram) — full-funnel campaign architecture, Advantage+ campaigns, dynamic creative, catalog ads

◦      LinkedIn — sponsored content, lead gen forms, conversation ads, audience matched targeting

◦       TikTok — In-Feed, TopView, Spark Ads, creative best practices for short-form video

◦       Reddit—In-feed, conversation ads, freeform ads, keyword and community targeting

◦      Pinterest — shopping campaigns, idea ads, keyword and interest targeting

◦      X (Twitter), Snapchat, Reddit, Quora — working knowledge and willingness to learn

•      Set up accounts, configure billing, and manage client direct-funded accounts as well as internal agency billing processes.

•      Build and manage audience segments including custom audiences, lookalikes, retargeting pools, and 1st-party data integrations (CRM uploads, pixel-based audiences, customer lists).

•      Set, allocate, and pace budgets across platforms and campaigns; manage daily spend to ensure delivery against flight dates and client commitments.

•      Monitor live campaigns daily, identifying performance signals and executing optimizations including bid adjustments, creative rotation, audience refinement, and budget reallocation.

•      Leverage platform automation tools (Advantage+, Performance Max equivalents, Smart Bidding) while maintaining strategic oversight and control.

Creative & Asset Management

•      Serve as the internal expert on paid social creative specifications, format requirements, and best practices across all platforms.

•      Brief and collaborate with internal and external creative teams on asset development; provide clear, actionable feedback grounded in performance data.

•      Champion creative testing frameworks (A/B and multivariate testing) to continuously improve CTR, engagement, and conversion rates.

•      Stay current on creative trends across platforms—short-form video, UGC-style content, motion graphics—and bring proactive recommendations to clients and the Walk-In Media team.

Analytics, Reporting & Attribution

•      Partner with analytics teams to ensure proper pixel implementation, conversion event configuration, and UTM tracking across all campaigns.

•      Manage third-party ad serving through Google Campaign Manager (CM360) and ensure accurate attribution across paid social and broader media programs.

•      Build and maintain campaign performance reports; translate data into clear narrative insights and actionable recommendations for both internal stakeholders and clients.

•      Develop post-campaign wrap reports that document results, learnings, and strategic recommendations for future campaigns.

•      Establish and maintain testing and measurement frameworks including incrementality studies, brand lift studies, and conversion lift testing where applicable.

Process, Operations & Innovation

•      Create and maintain internal and client-facing campaign tracking documentation, status reports, and workflow tools.

•      Develop and implement scalable processes and playbooks for campaign setup, QA, optimization, and reporting that can be applied consistently across Walk-In Media’s account portfolio.

•      Experience managing campaign workflows in Sprinklr or similar social automation/management platforms (optional skill, not required)

•      Proactively identify operational inefficiencies and propose improvements to how the team manages paid social across accounts.

•      Stay ahead of platform updates, algorithm changes, policy shifts, and industry trends; share knowledge regularly with the internal team.

Qualifications & Requirements

Experience

•      3–5 years of paid social media experience in an agency environment, managing campaigns across multiple clients simultaneously.

•      Demonstrated expertise managing campaigns on Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and Pinterest Ads.

•      Proven track record of managing paid social budgets at scale and delivering measurable results against client KPIs.

•      Experience managing client relationships directly, including leading calls, presenting performance, and navigating feedback professionally.

•      Prior involvement in new business development or pitching paid social capabilities is a plus.

Technical Skills

•      Full working knowledge of Microsoft Office Suite (Excel, PowerPoint, Word, Outlook) and Google Workspace.

•      Proficiency in Google Campaign Manager (CM360) for ad serving and cross-channel attribution. (optional, not required)

•      Experience with social automation or campaign management platforms (Sprinklr, Smartly, AdEspresso, or similar – optional, not required)

•      Familiarity with pixel implementation, conversion tracking, UTM parameters, and tag management (Google Tag Manager preferred).

•      Working knowledge of data visualization tools (Tableau, Looker, Google Data Studio/Looker Studio) is a plus.

•      Experience with 3rd-party audience and data providers (LiveRamp, Acxiom, Oracle Data Cloud) is a plus.

Core Competencies

•      Strategic thinker with the ability to connect channel execution to broader marketing and business objectives.

•      Highly organized with exceptional attention to detail; able to manage multiple campaigns and deadlines simultaneously without sacrificing quality.

•      Proactive and self-motivated—identifies problems before they escalate and brings solutions rather than just questions.

•      Strong written and verbal communication skills; able to present complex data clearly to both technical and non-technical audiences.

•      Mature, professional, and client-ready demeanor; comfortable representing Walk-In Media in high-visibility client situations.

•      Innovative mindset—brings fresh ideas, challenges the status quo, and seeks out new approaches to audience strategy, creative testing, and performance optimization.

•      Collaborative team player who works effectively across disciplines including creative, analytics, strategy, and account management.

Education

Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred. Equivalent practical experience will be considered.

Preferred Certifications

•      Meta Certified Media Buying Professional

•      LinkedIn Marketing Labs Certification

•      TikTok Ads Certification

•      Google Analytics (GA4) Certification

•      Google Campaign Manager Certification