The Challenge
Wink is hiring a Digital Marketing Intern to drive campaign performance and market strategy across Canada. You'll own the full funnel—from campaign setup to optimization—using real analytics tools to prove impact.
Your Mission
Set up and launch 3+ paid campaigns (Meta, Google Ads, LinkedIn) with documented targeting strategy and baseline KPIs
Conduct competitive analysis across 5+ key competitors and deliver actionable market opportunities memo
Build segmented email campaign sequences and achieve 15%+ open rate benchmark through CRM optimization
Establish weekly KPI dashboard tracking campaign CAC, ROAS, CTR, and conversion rates
Scale winning campaigns to 40%+ ROAS improvement through A/B testing and audience refinement
Publish 15+ content pieces (blog, video, social) with documented organic reach and engagement benchmarks
Develop and execute product launch campaign with integrated social, email, and paid components
Present quarterly marketing strategy review with data-backed recommendations for next budget allocation
KPIs You'll Own
Campaign ROAS
Return on ad spend across paid channels (Google Ads, Meta, LinkedIn)—your primary performance lever.
Customer Acquisition Cost (CAC)
Cost to acquire one new customer; directly tied to campaign efficiency and strategy optimization.
Email Engagement Rate
Open rate, click-through rate, and conversion rate from email campaigns; measures CRM effectiveness.
Organic Traffic & Rankings
Monthly organic visits and keyword rankings from SEO efforts; tracked via Google Analytics and SEMrush.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Not specified
New internship role
The Package
Salary
€16K-€18K gross (estimated annual internship stipend for Canada-based role)
Remote
On-site in Paris (note: position is Canada-based internship through EIC program, but posting location is Paris)
Benefits & Perks
Company Intelligence
Wink is a dynamic company leveraging digital marketing innovation in the Canadian market. This is an international internship placement through Experience Internship Canada (EIC), a leader in placing students across 200+ partner companies in North America.
Culture
Results-oriented, data-driven, with emphasis on professional development and international experience
Is This Role For You?
- You're pursuing a degree in marketing, digital communication, or data marketing and want hands-on campaign management
- You're fluent with Google Ads, Meta Ads Manager, and Google Analytics—or quick to master them
- You thrive in a metrics-first environment where every decision is backed by data and ROI
- You're ready to move to Canada for 3-6 months and want a launchpad for your marketing career
- You're looking for a permanent role in Paris; this is a Canada-based internship requiring relocation
- You prefer qualitative work over quantitative analysis—this role is pure numbers and optimization
- You can't commit 3+ months or need visa sponsorship and won't engage with the EIC placement process
Interview Process
Application & CV Review
Submit portfolio with campaign examples, analytics skills, and motivation for Canada-based internship
Phone Screen
Discussion of marketing experience, tool proficiency, and readiness for international placement
Case Study or Test
Likely analytics challenge or campaign brief to assess strategic thinking and execution capability
Interview with EIC + Company
Conversation with placement coordinator and hiring manager about culture fit, visa readiness, and role expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.