The Challenge
Willy is fighting food waste at scale through e-commerce. You'll own the full growth lever—CRM to paid acquisition to site optimization—on a 150k+ user base with direct revenue impact.
Your Mission
Audit and optimize existing Klaviyo flows; design 3 new automated campaigns targeting lapsed users and high-value segments
Define paid acquisition strategy across Meta and Google; establish baseline ROAS and CAC benchmarks
Run 5+ CRO tests on homepage, product pages, and checkout flow; document learnings
Audit social strategy (25k+ followers); publish content calendar and identify 2-3 quick growth opportunities
Grow email revenue by 25% YoY through improved segmentation and personalization
Achieve 3.5+ ROAS on paid channels; optimize €300k budget allocation across Meta and Google
Increase site conversion rate by 15% through cumulative CRO wins and UX improvements
Launch SEO content strategy; publish 8-12 articles targeting high-intent keywords with measurable organic traffic
KPIs You'll Own
Email Revenue & Open Rate
Track revenue generated from Klaviyo campaigns and open rates; target 25-30% improvement
ROAS (Return on Ad Spend)
Measure paid acquisition efficiency across Meta and Google; target 3.5+ ROAS
Site Conversion Rate
Percentage of visitors completing purchase; optimize through CRO and UX testing
CAC (Customer Acquisition Cost)
Cost to acquire a new customer across all channels; track against LTV
Average Order Value
Track basket size trends; optimize through merchandising and incentive testing
Tools & Stack
Your Team
Your Manager
Clément and Jonathan (co-founders)
Current Team
You'll likely work with design, product, and paid media agency
New role to accelerate e-commerce growth
The Package
Salary
€42K-€46K base
Variable
10% bonus (individual + collective)
Equity
BSPCE (employee stock options)
Remote
On-site, Paris
Benefits & Perks
Company Intelligence
Willy anti-gaspi is a French e-commerce startup fighting food waste by selling surplus inventory and products at discount. Built on impact and sustainability, the company is scaling its user base (150k+ registered) and revenue through data-driven growth strategies.
Customers
150k+ registered users
Culture
Impact-driven, execution-focused, test-and-iterate mindset
Is This Role For You?
- You've shipped growth in e-commerce or D2C—3–6 years hands-on experience with CRM, paid ads, and CRO
- You live in data: you track, measure, and iterate obsessively; vanity metrics bore you
- You can do strategy AND execution—no theory-only candidates; you'll write copy, run tests, optimize funnels
- You care about sustainability and impact; fighting waste isn't just a job, it's aligned with how you think
- You're comfortable with ambiguity and moving fast; you own problems end-to-end
- You've only done B2B SaaS or enterprise sales; e-commerce growth dynamics are different
- You need a large team or deep specialization; this is scrappy, full-stack growth work
- You prefer remote; this is on-site in Paris, no negotiation
Interview Process
Discovery call
Phone conversation with Clément (co-founder) to assess fit and background
Case study
Real-world growth challenge or scenario; test your thinking and execution approach
Co-founder debrief + team meeting
Same day: walk through your case with Jonathan, then meet the broader team
Offer
If everyone aligns, offer stage
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.