The Challenge
Universal Music France is the powerhouse behind France's biggest artists. You'll be the digital strategist bridging labels and streaming platforms—optimizing launches, managing partnerships with Spotify/Apple/Deezer, and driving measurable growth across the DSP ecosystem.
Your Mission
Establish yourself as the go-to digital strategist for 2-3 priority labels, audit their current streaming performance and identify quick wins
Map and document relationships with all major DSP editorial teams (Spotify, Apple Music, Deezer, YouTube, Amazon Music) to understand placement opportunities
Launch and track 3+ strategic playlist campaigns, measuring playlist adds, stream velocity, and playlist hold rates week-over-week
Build a repeatable content strategy and timeline optimization framework that labels can follow for singles and albums
Deliver measurable growth across 5+ label campaigns—target 20%+ improvement in playlist placement rates vs. baseline
Create a data dashboard tracking KPIs: DSP editorial placements, playlist momentum, release-week performance by platform, competitive benchmarks
Establish quarterly partnership reviews with DSP teams; secure 2+ exclusive or co-marketing partnership deals for major releases
Document and share best practices playbook with broader UMF teams; conduct 2-3 training sessions on digital strategy optimization
KPIs You'll Own
Playlist Placement Rate
Percentage of singles landing in tier-1 DSP playlists (editorial, algorithmic) within first 2 weeks of release.
Stream Velocity
Streams per day trajectory in weeks 1-4 post-release; measure acceleration/deceleration vs. comparable releases.
DSP Partnership Value
Number and caliber of exclusive placements, co-marketing deals, and editorial features secured per quarter.
Label ROI on Digital Spend
Cost-per-stream and playlist add efficiency; track marketing investment vs. streaming revenue uplift.
Tools & Stack
Your Team
Your Manager
Head of Digital Strategy Innovation
Current Team
Digital Strategy team focused on label and artist support; coordinates with Playlist Strategy, Business Development, Data, and Direct-to-Fan teams
Backfill/temporary replacement (CDD contract)
The Package
Salary
€38K-€48K base
Remote
On-site, Paris 5th arrondissement
Benefits & Perks
Company Intelligence
Universal Music France is the French subsidiary of Universal Music Group—the world's largest music entertainment company. They develop artists, manage catalogs across all genres, and operate the full ecosystem from recorded music to publishing, merchandise, and audiovisual content. UMF is driven by talent development, innovation, and entrepreneurship.
Customers
Record labels, artists, DSPs (Spotify, Apple, Deezer, YouTube, Amazon), fans
Culture
Innovation-focused, artist-centric, collaborative cross-functional teams
Is This Role For You?
- You obsess over streaming metrics and understand how playlist placement drives streams and revenue
- You've worked in music, entertainment, social media, or media—and actually understand how DSPs work
- You're fluent in digital strategy: content calendars, paid amplification, timeline optimization, and KPI tracking
- You thrive coordinating between creative labels and analytical business teams; you speak both languages
- You're looking for hands-on content creation or social management—this is strategy and partnership-driven
- You don't have 3+ years in music, entertainment, or digital ecosystems; the learning curve is steep
- You need full remote work; this is on-site only in Paris
Interview Process
Application + CV Review
They'll screen for music/entertainment background and digital marketing experience
Phone Screen with Hiring Manager
Discussion of your digital strategy approach, streaming knowledge, and label/artist experience
Case Study or Scenario Interview
Walk through how you'd optimize a single/album launch strategy; expect questions on playlist strategy, DSP partnerships, and measurement
Team Meeting
Meet with the Digital Strategy Innovation team; assess fit and collaborative style
Interested in this role?
Apply now and hear back within days, not weeks.
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