The Challenge
Talia.fr is a state-recognized marketing & communication school seeking an apprentice to own digital marketing execution across strategy, campaigns, and social channels. You'll rotate through real client/internal projects while earning a credential (Bac to Bac+5) and actual wages.
Your Mission
Execute 2-3 end-to-end digital campaigns across paid and organic channels, tracking conversion and engagement metrics
Audit and optimize social media content calendar across LinkedIn, Instagram, Facebook; publish 3x weekly with brand consistency
Conduct competitive and market analysis using free tools (SEMrush trial, Google Trends, social listening) to surface 5+ growth opportunities
Document marketing playbooks for email, retargeting, and content workflows for team handoff
Own performance dashboards: ROI tracking, CAC, LTV, and channel attribution across all digital properties
Launch and iterate on 1-2 demand generation campaigns, targeting 15%+ conversion improvement over baseline
Build social media audience by 25-40% through content strategy, community management, and influencer outreach
Present quarterly business review to leadership with data insights and 3 actionable growth recommendations
KPIs You'll Own
Campaign ROAS
Return on ad spend across paid channels (Google, Meta, LinkedIn); target 3:1 minimum by month 4.
Social Engagement Rate
Comments, shares, saves as % of followers; benchmark against competitors, iterate to 2-3% baseline.
Content Performance Score
Average views, CTR, and time-on-page for owned content; target top 10% performance per content type.
Lead Quality & Volume
Number and conversion rate of leads generated via campaigns; track cost-per-qualified-lead weekly.
Tools & Stack
Your Team
Your Manager
Marketing & Communication Director (implied from description)
Current Team
Embedded in internal marketing/communication team; collaborative environment with cross-functional peers
New apprentice hire (backfill or growth position unclear)
The Package
Salary
€1,200–€1,600/month (apprentice rate, 2026 France minimum)
Remote
On-site in Nice, Provence-Alpes-Côte d'Azur; company covers alternance fees and wages
Benefits & Perks
Company Intelligence
Talia.fr is a state-accredited marketing & communication school offering diplomas from Bac to Bac+5 levels. They combine classroom learning with on-the-job apprenticeships, providing candidates hands-on experience while earning credentials.
Culture
Education + employment hybrid; startup-like flexibility with institutional credibility
Is This Role For You?
- You're a student or early-career marketer seeking a paid apprenticeship that counts toward a diploma
- You want hands-on exposure to strategy, social, content, and analytics without senior pressure
- You're based in/near Nice or open to relocation; on-site is non-negotiable for this role
- You thrive in fast-moving, cross-functional teams and can ship campaigns with imperfect data
- You're genuinely curious about marketing fundamentals and eager to ask questions
- You require remote/hybrid work; this is strict on-site in Nice
- You need high salary immediately (apprentice rates are €1.2–1.6K/month)
- You're 5+ years into a career and want senior ownership without mentorship/learning
- You dislike wearing multiple hats (this role is genuinely polyvalent)
Interview Process
Application & Phone Screening
Talia team reviews CV, motivation letter, and conducts 20-min phone call on marketing interest and availability
Marketing Case Study or Task
Small assignment: analyze a social media campaign or propose a content strategy for a fictional brand (1-2 hours)
In-Person Interview
Meet marketing manager + school coordinator in Nice; discuss past projects, learning goals, and culture fit
Offer & Alternance Contract
Formal offer with contract terms, start date, and school enrollment confirmation
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.