The Challenge
Talents Commerciaux is a dynamic recruitment firm hunting for a seasoned Traffic Manager to own acquisition strategy end-to-end. You'll orchestrate paid channels (SEA, social, display, affiliate) and organic SEO while managing budgets and proving ROI across campaigns.
Your Mission
Audit current acquisition channels and establish baseline KPIs across SEA, social ads, display, and SEO performance
Implement robust campaign tracking and tagging infrastructure to ensure data accuracy across all paid and organic channels
Launch and optimize 2-3 high-priority paid campaigns (SEA or social) with target ROAS and CAC benchmarks
Establish monthly performance reporting cadence with stakeholders and identify quick-win optimizations worth 10-15% uplift
Scale top-performing acquisition channels by 25-30% while maintaining or improving CAC and ROAS targets
Build and manage 3-5 key vendor relationships (ad platforms, agencies, affiliate partners) with clear SLAs and performance reviews
Develop SEO strategy roadmap aligned with acquisition goals; execute on-page and technical improvements with 6-month impact plan
Create competitive intelligence dashboard; conduct quarterly benchmarking against 5-7 key competitors and translate insights into tactical changes
KPIs You'll Own
Cost Per Acquisition (CAC)
Track acquisition cost across all channels to ensure unit economics stay healthy and improve quarter-over-quarter.
Return on Ad Spend (ROAS)
Measure revenue generated per euro spent on paid campaigns; target 3:1 ROAS minimum across paid channels.
Qualified Lead Volume
Monitor lead quality and volume by source; distinguish between qualified and unqualified to refine targeting.
Organic Traffic & Rankings
Track SEO performance via keyword rankings, organic sessions, and conversion rate from organic channels.
Campaign Attribution
Ensure proper tracking and attribution across touchpoints to understand true customer journey and channel contribution.
Tools & Stack
Your Team
Your Manager
Marketing Director or VP Marketing (not specified)
Current Team
Cross-functional: Marketing, Communications, and internal leadership teams
New backfill role
The Package
Salary
€45K-€55K base
Remote
On-site in Besançon with hybrid flexibility up to 3 days/week remote
Benefits & Perks
Company Intelligence
Talents Commerciaux is a specialist recruitment firm focused on Commerce and Marketing roles. They're known for being dynamic and innovative, offering career placements across growth-focused companies.
Culture
Dynamic, innovative, results-oriented
Is This Role For You?
- You have 5+ years hands-on experience managing paid acquisition channels (SEA, social, display) with proven ROI impact
- You're obsessed with tracking, tagging, and data—you can't sleep until the attribution model is bulletproof
- You thrive in hybrid environments and want operational autonomy with strategic collaboration
- You speak fluent performance metrics and can defend budget allocation with data, not opinions
- You need 100% remote work—this role is on-site in Besançon with limited flexibility
- You prefer creative storytelling over hard numbers; this is a performance role, not a brand-building one
- You lack hands-on experience with SEA, social ads, or display platforms—5+ years isn't negotiable here
Interview Process
Initial Screening
Phone call with recruiter to confirm experience, channel expertise, and interest level
Technical Deep-Dive
Discussion with Marketing Director about past campaigns, tracking setup, and approach to attribution
Case Study / Portfolio Review
Walk through 2-3 recent campaigns you've managed: channels used, budget allocation, results, and lessons learned
Final Interview
Meet with leadership to discuss strategy, team dynamics, and expectations for the first 90 days
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More roles like this
Alternant (e) " Chargé(e) de commerce et marketing " H/F
BNP Paribas Real Estate • Lille, FR
stage - Assistant web et marketing Urban Comics (F/H) - Dargaud
Média-Participations • Paris, FR
Stage - Assistant marketing et communication (F/H) - MEDIATOON LICENSING
Média-Participations • Paris, FR
Éditorialiste Vidéo & Social Media H/F
NEXTON • Paris, FR
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.